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WHERE PODCASTING IS JUST THE BEGINNING…
(Nasdaq: PODC)
Investor Presentation
MARCH 2024
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Legal Disclaimer
The information in this presentation is provided to you by PodcastOne, Inc. (the “Company” or “PodcastOne”) solely for informational purposes and is not an offer to buy or sell, or a solicitation of an offer to buy or sell, any security or
instrument of the Company, or to participate in any investment activity or trading strategy, nor may it or any part of it form the basis of or be relied on in connection with any contract or commitment in the United States or anywhere else.
By viewing or participating in this presentation, you acknowledge and agree that (i) the information contained in this presentation is intended for the recipient of this information only and shall not be disclosed, reproduced or distributed in any
way to anyone else, (ii) no part of this presentation or any other materials provided in connection herewith may be copied, retained, taken away, reproduced or redistributed following this presentation, and (iii) all participants must return all
materials provided in connection herewith to the Company at the completion of the presentation. By viewing, accessing or participating in this presentation, you agree to be bound by the foregoing limitations.
No representations, warranties or undertakings, express or implied, are made and no reliance should be placed on the accuracy, fairness or completeness of the information, sources or opinions presented or contained in this presentation, or
in the case of projections contained herein, as to their attainability or the accuracy and completeness of the assumptions from which they are derived, and it is expected that each prospective investors will pursue his, her or its own
independent investigation. The statistical and industry data included herein was obtained from various sources, including certain third parties, and has not been independently verified. By viewing or accessing the information contained in this
presentation, the recipient hereby acknowledges and agrees that neither the Company nor any representatives of the Company accepts any responsibility for or makes any representation or warranty, express or implied, with respect to the
truth, accuracy, fairness, completeness or reasonableness of the information contained in, and omissions from, these materials and that neither the Company nor any of its affiliates, employees, officers, directors, advisers, placement agents
or representatives accepts any liability whatsoever for any loss howsoever arising from any information presented or contained in these materials.
This presentation contains forward-looking statements, including descriptions about the intent, belief or current expectations of the Company and its management about future performance and results. Such forward-looking statements are
not guarantees of future performance and involve known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to differ materially from those expressed or implied by such forward-
looking statements. These factors include risks and uncertainties as to: the Company’s ability to consummate any proposed financing, acquisition or transaction, the timing of the closing of such proposed event, including the risks that a
condition to closing would not be satisfied within the expected timeframe or at all or that the closing of any proposed financing, acquisition or transaction will not occur or whether any such event will enhance shareholder value; the
Company’s ability to continue as a going concern; if and when required, the Company’s ability to obtain additional capital, including to fund its and/or LiveOne’s current debt obligations and to fund potential acquisitions and capital
expenditures; the Company’s ability to attract, maintain and increase the number of its listeners; the Company’s ability to identify, acquire, secure and develop content; the Company’s ability to successfully implement its growth strategy, the
Company’s ability to acquire and integrate its acquired businesses, the ability of the Company’s combined business to grow, including through acquisitions which it is able to successfully integrate, and the ability of its executive officers to
manage growth profitably; the outcome(s) of any legal proceedings pending or that may be instituted against the Company, its subsidiaries, or third parties to whom the Company owes indemnification obligations; changes in laws or
regulations that apply to the Company or its industry; the Company’s ability to recognize and timely implement future technologies in the podcasting space; the Company’s ability to capitalize on investments in developing its service offerings,
including its ability to deliver and develop upon current and future technologies; significant product development expenses associated with the Company’s technology initiatives; the Company’s ability to timely and economically obtain
necessary approval(s), releases and/or licenses on a timely basis for the use of its content on an applicable platform; the Company’s ability to obtain and maintain international authorizations to operate its service over the proper foreign
jurisdictions its listeners utilize; the Company’s ability to expand its service offerings and deliver on its service roadmap; the Company’s ability to timely and cost-effectively produce, identify and or deliver compelling content that brands will
advertise on and/or listeners desire to listen to; general economic and technological circumstances in the podcasting and digital streaming markets; the Company’s ability to obtain and maintain its current and new desirable content; the loss
of, or failure to realize benefits from, agreements with the Company’s podcasters and other content providers and partners; unfavorable economic conditions in the podcasting industry and economy as a whole; the Company’s ability to
expand its domestic or international operations, including its ability to grow its business with current and potential future podcasting platforms and partners; the effects of service interruptions or delays, technology failures, material defects or
errors in our software, damage to the Company’s equipment or geopolitical restrictions; costs associated with defending pending or future intellectual property infringement actions and other litigation or claims; increases in the Company’s
projected capital expenditures due to, among other things, unexpected costs incurred in connection with the roll out of its technology roadmap or its plans of expansion in North America and internationally; fluctuation in the Company’s
operating results; the demand for podcasting and digital media streaming services and market acceptance for the Company’s products and services; the Company’s ability to generate sufficient cash flow to make payments on its and/or
LiveOne’s indebtedness; the Company’s incurrence of additional indebtedness in the future; LiveOne’s compliance with the covenants in its credit facility agreement; risks and uncertainties applicable to the businesses of the Company’s
subsidiaries; and other risks including, but not limited to, those described in the Company’s Special Financial Report under the cover of Form 10-K, filed with the U.S. Securities and Exchange Commission (the “SEC”) on June 29, 2023, the
Quarterly Report on Form 10-Q, filed with the SEC on February 13, 2024, and other filings and submissions with the SEC. These forward-looking statements speak only as of the date set forth below and the Company disclaims any
obligations to update these statements except as may be required by law. Neither the Company nor any of its affiliates, advisors, placement agents or representatives has any obligation to, nor do any of them undertake to, revise or update
the forward-looking statements contained in this presentation to reflect future events or circumstances.
This presentation speaks as of March 15, 2024. The information presented or contained in this presentation is subject to change without notice and its accuracy is not guaranteed. Neither the delivery of this presentation nor any further
discussion of the Company or any of its affiliates, shareholders, officers, directors, employees, agents or advisors with any of the recipients shall, under any circumstances, create any implication that there has been no change in the affairs of
the Company since that date.
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INTRODUCTION TO PODCASTONE
PodcastOne (Nasdaq: PODC) is a leading podcast platform and publisher that makes its content available to audiences via
all podcasting distribution platforms, including PodcastOne’s website, Apple Podcasts, Spotify, Amazon and more…
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KEY STATS
Exchange/Ticker
Share Price (as of 3/8/24)
Avg. Daily Trading Volume Since Spin-Off
Shares Outstanding (as of 3/8/24)
Market Capitalization (as of 3/8/24)
Debt (as of 12/31/23)
Nasdaq: PODC
$2.26
67,877
23.15 million
$56.7 million
$0.0 million
Enterprise Value (12/31/23) $45 million
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PodcastOne (Nasdaq: PODC) is a leading advertiser-supported
podcast company offering a 360-degree solution for both
content creators and advertisers.
200+
Advertisers
350+
600M+
Annual Downloads
Episodes Produced
Weekly
6M
38M
(IAB) Monthly
Downloads
Monthly Unique
Listeners
• Shares of PodcastOne (“PODC) common stock began trading on
Nasdaq under the symbol “PODC” on September 8, 2023 after
LiveOne (Nasdaq: LVO) completed the spin-out of PodcastOne as a
separate public co. with a Special Dividend of ~19% of PODC’s
common stock to LiveOne’s shareholders.
• LiveOne now owns ~73.3% of PODC’s common stock and will continue
to consolidate PODC’s financial results.
• PODC delivered Q3 FY 2024 Revenue of $10.4M, a 22% increase
compared to Q3 FY 2023, and Adjusted EBITDA* of -$356K.
• PODC reported first nine months FY 2024 revenue of $31.6M and
Adjusted EBITDA* of $405K.
• PODC pro forma revenue guidance for FY 2024 to $47-$51M with pro
forma Operating Adjusted EBITDA* of $4-$5M.
• PODC converted a total of $5.8M of convertible notes at $3 per
common share. PODC is now debt free.
• PODC was ranked 10
th
in PODTRAC’s Podcast Industry Top
Publishers Rankings for January 2024.
• PODC recently renewed its top tier shows with over one billion
combined downloads, including The Adam Carolla Podcast, The Jordan
Harbinger Show, LADYGANG, Off The Vine with Kaitlyn Bristowe,
and Court Junkies.
• PODC is now featured in over 1 million Tesla cars.
• As of 3/8/2024, PODC had ~23.2M common shares outstanding.
#10
Rank on Podtrac’s Top
Podcast Publishers
* See About Non-GAAP Financial Measures in PodcastOne’s SEC filings and press releases
KEY STATS
PodcastOne Highlights
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RANKED #10 ON
PODTRAC TOP
PODCAST PUBLISHERS
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Kit Gray
Co-Founder & President
19+ YEARS EXPERIENCE
Sue McNamara
Chief Revenue Officer
20+ YEARS EXPERIENCE
Eli Dvorkin
Chief Content Officer
15+ YEARS EXPERIENCE
Stacie Parra
Content and Podcast Producer
20+ YEARS EXPERIENCE
Board of Directors
Craig Foster
Director of LiveOne
Former CFO & CAO of Amobee & Ubiquiti Networks
James Berk
Chairman & CEO of Goodman Media Partners
Former CEO of Participant Media
Jay Krigsman
Director of LiveOne
Executive VP & Asset Manager of The Kraus Companies
Ramin Arani
Director of LiveOne
Former Portfolio Manager at Fidelity Management
Robert Ellin
Executive Chairman of PodcastOne
Founder & CEO & Chairman of LiveOne
Founder & Managing Director of Trinad Capital Management
MANAGEMENT TEAM
Aaron Sullivan
CFO
17+ YEARS EXPERIENCE
Patrick Wachsberger
Director of LiveOne
Founder & Manager of Picture Perfect Entertainment
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PODCASTONE LISTENERS
A LOYAL, ENGAGED AND HIGHLY SOUGHT AFTER-DEMOGRAPHIC
Listen to more than one
PodcastOne podcast
78%
Age Education
Household Income
Number of PodcastOne
podcasts listened to on
average
4.5
Gender breakdown
58% 42%
Average time spent
listening per week
11 hrs, 20 min
Source: PodcastOne Data and Edison Audience Survey – Sept. 2019
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PODCAST LISTENERS ARE A VALUABLE DEMOGRAPHIC
Podcast listeners are more likely to purchase advertised products or services than TV
viewers or AM/FM radio listeners, making them a valuable demographic to advertisers.
Percent of audience that agrees that “the ads on this media make
me more likely to purchase products/services advertised”
43%
33%
26%
Podcast Ads Network/Cable TV Ads AM/FM Radio Ads
Source: Sounds Profitable report, The Medium Moves the Message, as of March 2023.
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HOST READ AD - AUDIO
A Host read ad is recorded directly into the
episode file and served with every download from
the moment the episode is released. All podcast
ads prior to the mid-2010s were baked in.
HOST READ AD – VIDEO
A Host read ad is recorded directly into the
episode file both audio and video. Video is
mainly viewed on YouTube.
OUR REVENUE MODEL
DYNAMIC AD INSERTION AUDIO
Dynamic ad insertion, these can be host read or agency
produced spots which are inserted the moment the
podcast episode is downloaded. These can also be
targeting to a specific audience.
Voiced by:
Gals on the Go
Voiced by:
Off the Vine
Voiced by:
Coffee Convo
Voiced by:
LadyGang
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OUR REVENUE MODEL (CONT’D)
Quickie Episode
LadyGang
Custom Segment
Adam Carolla
Custom Segment
Prosecutors
CUSTOM SEGMENTS
PodcastOne has the capabilities to do
custom executions, episode takeovers
or custom segments per the client’s
needs. Segments are 3-5 minutes long.
LIVE SHOWS
PodcastOne has live tour sponsorship, live
events, PPV & licensing rights and will
continue to produce live shows with some of
our leading talent.
LadyGang (Tampa)
Presented by Hyundai
T-Pain - Road to Wiscansin
Presented on Twitch and LiveOne
BRANDED PODCASTS
PodcastOne has the capabilities to
work with clients and create their own
podcast. We created podcasts for
Motortrend and Microsoft.
Presented by
MOTORTREND
Presented by
Microsoft
Presented by
Horizon
SOCIAL EXECUTIONS
With our talent we have the ability to
sell social activations across talents
social platforms.
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OUR ADVERTISER NETWORK
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Amazon teamed up with PodcastOne to drive awareness
for Amazon Groceries, exposure to the podcasts with
advertisements yielded higher agreement of Amazon
Prime’s convenience and helped make their life easier. The
advertising positively influenced agreement that Amazon
Prime is convenient to use across all age groups and
genders.
Purchase Intent for groceries from
Amazon Prime rose by 11pts among the
18-34 age group as well.
11+
Almost all respondents agreed that
Amazon Prime makes their life easier, a
+3pt lift over the control. Females were
the main driver in this overall increase.
3+
Impressions delivered.
22.7M+
CASE STUDY: AMAZON
GROCERIES
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OUR DISTRIBUTION NETWORK FEATURED
PLATFORMS
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OUR PARTNERS
MEASUREMENT
We deploy leading podcast measurement solutions
tailored to your KPIs: brand impact, sales lift, even in-
store conversions while ensuring transparency and
accountability.
BRAND LIFT STUDIES
We continuously embark upon brand lift studies to
demonstrate and validate impact with Edison Research
and Nielsen.
ATTRIBUTION
Wework with our attribution partners to provide greater
insight for your brand into the effectiveness of your
campaign across multiple publishers and hosting
providers.
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OUR TOP SHOWS
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FROM OUR HOSTS
“The team at PodcastOne understands LADYGANG exponentially and continues to bring us exciting
partnerships with the brands that we love. Our relationship isn’t just about impressions, downloads and
contracts- it is about their dedicated team of producers and salespeople working hand in hand with us on
every single episode so that we can overdeliver on our promises to our brand partners, while remaining
authentic, honest and vulnerable with our listeners. We had incredibly successful and lucrative specialty
projects with brands like European Wax Center, Obe Fitness and Hyundai - and all three were so happy with
the outcome they are all hanging with the gang again in 2022. Our listeners are happy. Our brands are happy.
We are happy and so excited for the future, “ said Knight, Tobin and Vanek.
“We are beyond excited to announce
our continued partnership with
PodcastOne. Working with the team
has been an absolutely incredible
experience, and we look forward to
seeing what’s to come in the next
few years,” said Miccio and Carolan.
“PodcastOne doesn’t treat
podcasters as a number,
they treat them like part of
the family and that makes a
huge difference.”
-Michael Ferguson
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Listeners have made podcasts part of their everyday life.
‘What podcasts are you listening to?’ is asked everyday
and we have the numbers to back that up.
Becca Tobin, Keltie Knight & Jac Vanek
LadyGang
Kail Lowry
Coffee Convos
People listen to podcasts
Say “I feel close to the hosts
of the podcasts I listen to”
177M
67%
61%
$2B
Consider podcasts as part of
their daily routine
Analysts predict podcast ad
spending to exceed $2
Billion in 2026
T-Pain
Nappy Boy Radio
PODCASTING AT A GLANCE
Source: MRI-Simmons 2020 Podcast Study and The Infinite Dial 2022
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• In Feb. 2024, launched Varnamtown to top of Apple rankings – a limited series hosted by Golden Globe award winning actor, Kyle MacLachlan totaling 614,434 in the
first month of downloads
• In March 2024, acquired Jackie Shimmel’s Bitch Bible and introducing video elements for the first time in the shows history
• In Nov. 2023, acquired exclusive sales and distribution rights to both Lost In Panama Podcast and Vigilante Podcast, including IP for TV and Film.
• Lost in Panama was named a “Top 10 True Crime Podcast” by Mashable --- it was the 22nd largest new podcast across all genres during 2022.
• Vigilante was named “Best True Crime Podcast of 2022” by Vulture and The Boston Globe.
• In Oct. 2023, acquired exclusive sales and distribution rights to The Opportunist Podcast, including IP for TV and Film – includes 71 episodes downloaded 18M times
across 8 seasons.
• Completed acquisitions of certain individual former Kast Media podcasts like Some More News with total consumption totaling over 115 million, and Was I In A Cult
which in the aggregate are expected to add up to $10 million of annual revenue for PodcastOne and be accretive to Adjusted EBITDA.
RECENT TRANSACTIONS
Source: Public SEC filings and press releases as of November 26, 2023
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Investment
Highlights
PodcastOne now Featured in Over 1 Million Tesla EVs.
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5
7
Management Team Among the Most Seasoned in the Podcast Industry.
Reported Q3 Fiscal Year 2024 (ended 12/31/2023) Revenue of $10.4M, a
22% increase compared to Q3 FY 2023, and Adjusted EBITDA* of -$356K --
First Nine Months FY 2024 Revenue of $31.6M and Adjusted EBITDA* of
$405K.
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2
8
4
Well Positioned to Strategically Acquire Both Existing Podcasts as
well as Entire Podcast Networks.
6
Pro Forma Revenue Guidance for FY 2024 to $47-$51M with Pro Forma
Operating Adjusted EBITDA* of $4-$5M.
* See About Non-GAAP Financial Measures in PodcastOne’s SEC filings and press releases
LiveOne Completed the Spin-out of PodcastOne to Become the First Stand-
Alone Podcast Network Company to List and Trade on a National Exchange.
181 Exclusive Podcasts, Produces Over 350 Episodes Per Week, Over 19
Million Monthly Downloads, and 5.0 Million Monthly Unique Listeners.
Ranked 10
th
in PODTRAC’s Podcast Industry Top Publishers Rankings for
February 2024 – Ahead of Paramount, FOX and CNN.
