bdj.2007.424.indd

• Creating a practice website is one way of promoting a dental practice.

• Clear steps in the process of creating a practice website are explained.

• The services offered by different website design companies are compared.

IN BRIEF

Creating a practice website

P. K. Downes

A website is a window to the outside world. For a dental practice, it may be the ﬁ rst point of contact for a prospective new

patient and will therefore provide them with their ‘ﬁ rst impression’; this may be days or weeks before actually visiting the

practice. This section considers the different ways of creating a dental practice website and lists some of the main dental

website design companies. It also describes what factors make a successful website and offers advice on how to ensure

that it complies with current regulations and recommendations.

WHAT IS A WEBSITE?

A website can be anything from a single web

page of text to the $2.5 million all-singing,

all-dancing multimedia experience of IBM’s

showpiece ‘Eternal Egypt’.

What they have

in common is that they are written in HTML

(or one of its variants), are stored on a web

server and are viewed over the Internet by a

web browser.

WHY CREATE A PRACTICE WEBSITE?

There are many different reasons for creating

a practice website, the most common reason

being to promote the services of the practice.

This may be aimed at the practice’s existing

patient base or it may be more geared towards

attracting new patients. Your website could be

a patient’s ﬁ rst experience with the practice.

Some sites may want to emphasise patient

education, certain dental products or treat-

ment philosophies. Online appointment book-

ing has also become a popular service. But

remember that the web is a ‘pull’ medium as

opposed to a ‘push’ medium; people still have

to actively seek out your site.

DO-IT-YOURSELF OR OUTSOURCE?

There are four main ways of creating a

practice web site:

1. Write the site from scratch yourself. This

entails a fair bit of work learning about

HTML and multimedia presentation. The

good news is that there are thousands of

sites on the web that have been designed

to guide you through this process, most

of them written by educational establish-

ments. There is a wide range of software

which can be used to write web pages:

• Notepad (this text editor comes bundled

with Windows and is all you need to write

simple pages in HTML)

THE INTERNET GUIDE FOR

DENTISTRY

1. An introduction to the Internet

2. Connecting to the Internet

3. Introduction to email

4. Effective use of email

5. Introduction to the

World Wide Web

6. Creating a practice website

7. Power searching

8. Dental resources on

the Internet

9. Safe and efﬁ cient use of

the Internet

10. Putting it all together;

dentistry and the Internet

General Dental Practitioner, Kelvin House

Dental Practice, 2 Nelson Road, Whitsta-

ble, Kent, CT5 1DP

Correspondence to: Dr Paul K. Downes

Email: paul@pdownes.fsnet.co.uk

Refereed Paper

202: 597-604

DOI: 10.1038/bdj.2007.424

BRITISH DENTAL JOURNAL VOLUME 202 NO. 10 MAY 26 2007 597

PRACTICE

HTML

All web pages are written using the same computer

language, hypertext markup language (HTML). HTML

has evolved from the printing industry. HTML started

as a simple form of tagging or formatting text, and has

developed to include commands for integrating the

multimedia and interactive elements found on many

web pages. HTML instructs your web browser how the

text and graphics should appear (eg bold, italic, font

size, centred etc) as the page is downloaded onto your

computer. Figure 1 shows a simple example of what

a ‘raw’ HTML web page looks like, and Figure 2 shows

how it would appear when viewed by a web browser.

The importance of HTML is the fact that it is not

system-dependent; this means that your web browser

will be able to view any page written in HTML no

matter what operating system your computer is using

(for example, IBM-PC or Apple Macintosh). For a

good grounding in using HTML, visit w3schools’

HTML Tutorial.

• Word (which will ‘translate’ most straight-

forward Word documents into HTML docu-

ments with a moderate degree of success)

• Free or non-expensive authoring pro-

grams, such as AceHTML Freeware,

Coffee Cup’s HTML Code/Visual Editor

($49) or NetObjects Fusion

($200). Some

programs concentrate on the HTML code

behind the design while others are more

like desktop publishing software and keep

the code out of sight

• Professional authoring packages, such as

Macromedia’s Dreamweaver

will do eve-

rything very well, but has a steep learning

curve (and costs almost £400).

2. Use a website content management service

to create your own simple site online. One

drawback is the lack of templates suitable

for a dental practice. Many of the Ameri-

can sites have designs that are very out-

dated. A UK site that has excellent templates

that can easily be adjusted for dental use

is MoonFruit

(Fig. 3). You can trial the

SiteMaker software for free for 14 days. It is

also excellent value for money; the lite ver-

sion costs £26.99 a year and allows you to

create one web site with an unlimited number

of pages, up to a maximum of 40MB. I have

created a demonstration site

which, using

existing text and images, took about 90

minutes to create

3. Use a dental website design company to

build a site for you based upon a selection

of different designs. They would also nor-

mally ﬁ nd you a suitable domain name and

host the site for you. Minor text updates are

often included in the package (see Table 1

for details)

4. Use a web design company to produce a

bespoke website from scratch. If you require

a unique look to your website with the very

latest technological ‘bells and whistles’ then

this may be the best option. Prices will vary

enormously depending on your require-

ments (see Table 1 for details). A computer

student wanting to supplement his/her uni-

versity grant may well charge less than a

PRACTICE

598 BRITISH DENTAL JOURNAL VOLUME 202 NO. 10 MAY 26 2007

Fig. 1 HTML code written in Note-

pad (the colours have been added

simply to highlight the different

sets of tags). Notice that most

of the tags are in pairs, with the

second command turning off the

tag. It can be saved as a web page

by using the ﬁ le extension .html

instead of .txt

<HTML>

<HEAD>

<TITLE>

A Really Basic Document</TITLE>

</HEAD>

<HI>

This is a really <B>basic</B>document

<BR>

It contains a link to the

<A HREF="http://www.gdc-uk.org/">General Dental

Council

</A>website

</HI>

</BODY>

</HTML>

Fig. 2 How the HTML code in Fig-

ure 1 would appear as a web page

when viewed in Internet Explorer

PRACTICE

professional web design company, but at the

end of the day, you get what you pay for. Just

remember the quote from John Ruskin, the

century critic and author: ‘It is unwise

to pay too much, but it is worse to pay too

little. When you pay too much you lose a lit-

tle money – that is all. When you pay too lit-

tle, you sometimes lose everything, because

the thing you bought was incapable of doing

the thing it was bought to do. The common

law of business balance prohibits paying a

little and getting a lot – it cannot be done. If

you deal with the lowest bidder, it is well to

add something for the risk you run. And if

you do that, you will have enough to pay for

something better.’

BRITISH DENTAL JOURNAL VOLUME 202 NO. 10 MAY 26 2007 599

Table 1 This table shows details of the services provided by various website design companies who

create sites for dental practices. Information was taken from each company’s website and was correct

on 16th March 2007

Dental website design company

Number

of style

templates

Features Costs

Admor

http://www.admor.co.uk/

Up to ﬁ ve pages

Can add your own logo

to the template

Will help in writing copy

Includes one free change

per month

Search engine registration.

£611 package includes the

ﬁ rst year’s hosting and

two free email addresses

£25 for two years domain

name registration

£216 per year for hosting.

Dental Community

http://www.dentalcommunity.co.uk/

Up to seven pages

Scanning & image

manipulation of photos

Unlimited updates to the

Dental Team page

Unlimited minor text

changes.

£250 set up fee

£300 per year for hosting,

domain name and

maintenance

Unlimited email addresses

Extra pages are £75-£90

each.

Dental Design Limited

http://www.dental-design.co.uk/

Bespoke

service

Links to many examples of

their work can be found on

their website

Offer a content manage-

ment system (CMS) for

people who want to

update their own site

Offer many Internet

marketing strategies.

Prices on application

Website management

and search engine

optimisation are charged

at £50 per month.

Dental-Focus

http://www.dental-focus.com/

Bespoke

service

Links to many examples of

their work can be found on

their website

Offer many Internet

marketing strategies.

Prices on application.

Practice Box (Dentsure Ltd)

http://www.practicebox.com/

Includes choice of 12

animated introductions

Assistance with adding

photos

Subscriber makes text

changes themselves

Search engine optimisation

Free poster and leaﬂ ets to

promote website.

£620 per year for

comprehensive website (up

to 35 pages), hosting and

domain name registration

for co.uk. and .com

£255 per year for budget

website (up to seven

pages), hosting and

co.uk domain

Also offer a bespoke

design service.

PracticeGenie from Wrigley

(Dentsure Ltd)

http://www.practicegenie.com/index.php

No details

available

Service limited to Wrigley

OHA members

Hosted on the Wrigley

PracticeGenie server,

therefore web address

would be similar to

www.practicegenie.com/

sites/12345.

Free, but Wrigley Orbit

advert on every page and

Orbit often mentioned in

the patient advice pages

Can upgrade the site

for £99, £299 and £499

per year.

The Internet Marketing Company

http://www.theinternetmarketingco.com

CMS

service

Various interactive

features available aimed at

UK small businesses.

£195 activation fee and

monthly fee from £25.

Bring the content together

Before you can start creating a website you

need to gather all the information that you

want to include on the site. This normally

takes the form of text and images. Aim the

content at the sort of end-user you have in

mind and think of the sort of information that

they would want to ﬁ nd from your site. Keep

in mind that the estimated reading age of the

UK population in general is about 9 years.

Many companies will be happy to base

your website on the information contained

within your practice information leaﬂ et; pro-

vide them with the original digital text and

graphic ﬁ les if you have them.

Mos t pe ople hav e a c ce s s to a d ig it a l ca me r a or

will be able to scan some existing photographs.

Us e an image- e d iti ng pr ogr am , such a s Picasa,

Irfanview,

Paint Shop Pro

or Photoshop Ele-

ments

to make the necessary adjustments to

the images. Do an Internet search on the terms

'image optimization' to ﬁ nd out how to create

images that will load faster from your web-

site. There are many websites that provide free

images for personal non-commercial use. For

images to be used in the practice, try one of the

free-to-use stock photography agencies (who

nor mally ju st requ i re that cred it be given to the

photographer) or purchase either royalty free

images (once purchased, they can be re-used

in different projects without paying an addi-

tional fee) or rights protected images (where

you pay for each project in which the image

is used). Details of such websites appear in the

next chapter.

Select and register your domain name

For a personal website it is ﬁ ne to use the

domain name given to you by your ISP, for

example http://mysite.wanadoo-members.

co.uk/paul_downes/. However, for a profes-

sional image, a dental practice should really

www.cosmeticteeth.co.uk. The registration

process is very quick and easy: go to a site

such as simply.com

or 1&1,

type in your

proposed domain name to check that it has not

already been taken, register the name and pay.

Prices for a .uk domain are about £3 per year

and about £9 for a .com address. Prices nor-

mally include website and email forwarding;

this means that when a patient types www.

cosmeticteeth.co.uk into a web browser, the

address will automatically be redirected to

wherever your pages are stored, for example to

your ISP at http://mysite.wanadoo-members.

co.uk/cosmeticteeth.

Create the design

Once you have a rough idea of the content,

you can think about the overall design for

the website. If you are using a template, then

this will simply be a decision about how

many pages you require and which template,

colour scheme and font best suits your prac-

tice image. If you want to create a site from

scratch then it is best to start with pencil and

paper and draw out some ideas based on other

websites (not necessarily dental) that you like

the look of and you feel would work with your

content. It is really no different from starting

to design a kitchen with rough sketches and

cutouts from magazine articles and adverts.

You can then communicate your design

ideas to an outsourced web designer or start

developing the ﬁ rst page yourself with some

suitable software already mentioned.

Design the site navigation

How will people navigate around the website?

PRACTICE

600 BRITISH DENTAL JOURNAL VOLUME 202 NO. 10 MAY 26 2007

Fig. 3 A screenshot from the Moon-

fruit website. It shows one of the

stages involved in creating a website

using their online tool, SiteMaker

PRACTICE

This is one of the most important features of

a successful website and should be paramount

when designing the overall look of the pages.

Most web servers require the welcome page

to be named something like index.html and

from this page you would create hyperlinks

to other pages on the website. Some pages

may be ‘daughters’ of a particular page, for

example you may require the user to click to a

page entitled ‘treatment options’ which would

contain links to pages ‘ﬁ llings’, ‘crowns’,

‘bridges’, ‘dentures’, ‘implants’ etc. All pages

should contain a way of navigating back to

the ‘welcome’ page, since someone ﬁ nding a

page from your site by using a search engine

may be directed to a page deeply buried

within the site. The design and navigation of

a website are the key factors in good usabil-

ity (Fig. 4). In a UK online survey of 2,500

adults, in-depth interviews and in-house

qualitative research, YouGov found that 83%

of respondents reported ease of navigation as

being the most important factor in their ‘ideal’

website, with 62% rating high speed and 49%

rating functionality as the other key fac-

tors. Eighty percent of people surveyed rated

a clean and simple overall design as their

most desirable design factor with only 6%

wanting innovative use of ﬂ ash and multime-

dia options.

Decide on the degree of multimedia

and interactivity

All dental practice websites should contain

images, but you need to decide on whether or

not to include other elements such as a photo

gallery, 360-degree panoramas, video, dental

animation (eg Dental Zone

web package for

£25 per module), animated text and graph-

ics, electronic welcome pack, automatic free

feed of dental news items,

blogger diary,

web cam and speech/music. Some of these

elements can make a website more attrac-

tive and interesting, but many may not be

suitable for your particular practice and if

done badly they can easily turn away poten-

tial users. Take into account that some peo-

ple will still be using a modem connection,

that users may have to download additional

software in order to access the extra content

and you may have to ensure that your hosting

service supports these additional multimedia

features.

Interactivity should include something as

simple as an email hyperlink but could also

include a form for prospective new patients

to submit a request for an appointment, live

online appointment booking, a feedback form,

guest book, ‘tell a friend’ referral, discussion

forum, a poll to a simple question, live patient

support during working hours via a chat ses-

sion, an online store for dental consumables,

or the ability to request a regular copy of the

practice newsletter to be sent by email. The

same caveats apply to interactivity as they do

to multimedia.

Compliance with current regulations

and recommendations

Check that your proposed design and content

complies with the following:

• General Dental Council (GDC) guidance

The GDC no longer issue their detailed

Maintaining standards guidelines, as these

have been replaced by their broader Stand-

ards for dental professionals. However,

some things to consider when creating a

website include:

ô Only use the title ‘specialist’ if you are on

the specialist register. Do not let a web

design company imply possession of spe-

cialist status in terms that could

mislead patients

ô Make sure that any external links only go

to websites where you can be sure that the

information is correct

ô Indicate whether or not the practice sees

NHS patients

ô Maintain patient conﬁ dentiality

ô If the website is to contain advertisements,

ensure that the products or services pro-

moted are not in conﬂ ict with dentistry or

the principles of health care.

• Electronic Commerce (EC Directive)

Regulations 2002

The main points related to dental practices

include that a practice website should have

details of:

ô The name and address of the practice(s)

ô The email address, telephone and fax

numbers of the practice(s)

ô The name of each dentist at the practice,

their professional qualiﬁ cations and their

country of qualiﬁ cation

ô Information about professional registra-

tion, including the dentist’s GDC number,

the address and contact details of the GDC

and a link to the GDC website

ô A reference that the dentist(s) adhere to

the rules governing the profession (ie the

GDC Standards for dental professionals).

ô There must be no comparison in the descrip-

tion of care given at the practice and at oth-

ers or of skills or qualiﬁ cations of dentists at

the practice and at other practices

ô All changes in practice circumstances

must be reﬂ ected in the website within

one month of the change taking place (eg

changes in dentists working in the practice)

ô Sites must make it clear when the page was

last updated.

• Disability Rights Commission (DRC)

The DRC published a report in April

2004 entitled The web: access and

inclusion for disabled people.

Some of

the suggestions include:

ô Provide a text equivalent for every

non-text element

ô Ensure that foreground and background

colour combinations provide sufﬁ cient

contrast when viewed by someone having

colour deﬁ cits (a large proportion of the

country is red-green colour blind)

BRITISH DENTAL JOURNAL VOLUME 202 NO. 10 MAY 26 2007 601

ô Ensure that pages are usable when scripts

(eg Javascript), applets and other objects

are turned off or not supported. If this is

not possible, provide equivalent informa-

tion on an alternative accessible page

ô Ensure page titles are meaningful

ô Use consistent navigation.

• HON code of conduct

The HON Code of Conduct for medical and

health websites aims to raise the quality

of healthcare information available on the

web. It is a self-regulatory, voluntary cer-

tiﬁ cation system based on an ‘active seal’

concept. It addresses, among other things,

the authority of the information provided,

data conﬁ dentiality and privacy, proper

attribution of sources, transparency of

ﬁ nancial sponsorship and the importance

of clearly separating advertising from

editorial content.

• Freedom of Information (FOI)

The FOI Act was passed on 30 November

2000 and is intended to promote a culture

of openness and accountability amongst

public sector bodies by providing people

with rights of access to the information

held by them. Dental practices should

have written their publication scheme by

October 2003 (you can download a copy

of the dental model publication scheme

The information can either be in the form

of a printed hard copy available from the

practice or, more conveniently, be kept on

the practice website.

Decide on a host for your site and

upload the ﬁ les

Many of the web design companies

include hosting of the site as part of the

package (although this is often just farmed

out to another specialised hosting company).

Another option would be to use the free web

space that ISPs include as part of their mem-

bership. Both solutions have limitations on

the total ﬁ le size, but this is normally more

than adequate for the average dental practice

website. Complicated websites often require

support for certain software to run and you

need to check with the host as to whether

or not this is available. Basic hosting suit-

able for small businesses costs about £4-£5

per month.

13,14

Specialised hosting, which

would normally include your own dedicated

web server, would be overkill for most dental

practice websites.

The ﬁ nished website ﬁ les are uploaded to

the host web server using a process called ﬁ le

transfer protocol (FTP). Most ISPs will direct

you to a web page that enables you to upload

the ﬁ les to your web space via the web browser.

A quicker and more reliable (but not so user-

friendly) way of uploading the ﬁ les is to use a

dedicated FTP program, such as WS_FTP.

ANNOUNCING YOUR WEB PRESENCE

There are four main aspects to getting your

website known to existing and new patients:

• The ﬁ rst is promoting the existence and

address of the site by printed media such

as leaﬂ ets, posters, newsletters, the Yellow

Pages, press releases, letter headed paper,

appointment cards, receipts etc

• The second is directed towards people who

are actively searching for your practice

website in an online business directory,

such as yell.com

or a dental directory

such as the Dental Guide.

Many web

directories will list your website for free,

PRACTICE

602 BRITISH DENTAL JOURNAL VOLUME 202 NO. 10 MAY 26 2007

Fig. 4 Time spent in planning the

overall design and navigation for a

website is time well spent

PRACTICE

but it is up to you or your web design com-

pany to register your details with the most

popular directories

• The third method is to ensure that your

website is ranked high on the ﬁ rst page of

results from the major search engines. This

is achieved by properly submitting details

of the website and by better use of page

design, HTML and meta tags. This service

is offered by some web design companies

and is called search engine optimisation.

• The fourth technique is to pay for your

website to appear on the ﬁ rst page of

results in a search engine. Most search

engines accept paid listings, which means

that your website will appear above or

alongside the list of results for the key-

words that you are interested in, for exam-

ple ‘London’, ‘dentist’, ‘implants’. Google,

one of the most popular search engines,

runs a scheme called Google Adwords,

where you only pay when a person clicks

on your advert. It is possible to limit your

‘advert’ appearing to a certain geographi-

cal target audience. You will ﬁ nd a wealth

of information about these issues on the

Seoconsultants.com website.

Monitoring the website

Hosting services and ISPs normally provide

statistics about the websites that they host

as part of the package. These statistics nor-

mally give a report on how many pages have

been visited over a period of time, the number

of unique or returning visitors etc. Another

way of monitoring the website is to ask new

patients how they heard about your practice

(eg Yellow Pages, ‘word of mouth’, website)

and keep a monthly record.

Updating the website

Most web design companies allow you to make

BRITISH DENTAL JOURNAL VOLUME 202 NO. 9 MAY 12 2007 603

WEBSITE CREATION AND MANAGEMENT JARGON EXPLAINED

Applet: a program, written in the Java programming language, that can be run from inside a web page, but is not

limited by the functionality of HTML. Applets can display animation, perform database queries, or make other web

page enhancements.

Ajax: asynchronous Javascript and XML is a web development technique for creating interactive web applications.

Small amounts of data are exchanged with the server so that the entire web page does not have to be reloaded each

time the user requests a change. It makes the web page feel more responsive.

Blogs: web logs that are updated regularly, usually on a daily basis. They contain information related to a speciﬁ c

topic and are commonly used as daily diaries about people’s personal lives, political views etc.

CGI: common gateway interface. This interface sits on a web server, allowing it to execute other programs and

incorporate their output into text, graphics and audio, which is then sent to a web browser. It allows developers to use

programming tools such as Perl, C++ and Visual Basic so that users can look up database records, search sites, build

counters, rotate advertising banners, handle forms and much more.

CMS: content management systems are software programs that allow non-programmers to update their web pages

themselves. All they have to do is login, edit the text or graphics in a simple online editing page and click the save but-

ton once they have ﬁ nished. Adobe Contribute

is one example of a CMS and it costs about £125.

CSS: cascading style sheets. This is a mark-up language designed to control the presentation of text content across a

series of web pages. It is possible to base all your text formatting on a single external CSS ﬁ le so that there is absolute

consistency across the website. Each web page looks to that ﬁ le to see how its text should be formatted. Making

changes to this one ﬁ le can therefore change the appearance of the whole website.

Domain name registration: purchasing a unique domain name (web address) from an authorised registrar service.

Once registered, the domain is exclusively yours to use provided you keep paying the annual fee of around £3-£10.

Flash: a program made by Macromedia/Adobe which is used to create compact interactive web pages by animating

graphics, text and sound; it costs about £330 for the basic version. Many websites now use a Flash animation as their

welcome page, however this can reduce search engine ranking. Another option is to buy the cheaper (and some say,

easier to use) SwiSH Max Flash authoring tool for about $99.

Hosting service: renting space for your website ﬁ les on a special computer, called a web server. The web server is con-

nected by a high-speed connection to the Internet, 24 hours a day. A low level hosting service comes free with most

ISP packages.

Image optimisation: getting the right balance between ﬁ le size and image quality. Simple logos, line drawings and

shapes should be created as .gif ﬁ les. Photographs should be cropped to keep the essential information, resized to the

correct dimensions for use and compressed by 10-20%.

Javascript: a programming language. The code is placed inside the HTML of a web page and is executed by a java-

script-enabled web browser. It can enhance the dynamics and interactive features of a page by enabling users to

perform calculations, ﬁ ll in forms, play interactive games, see special effects, use security passwords and much more.

Meta tags: part of the HTML code of a web page that describes the content of the page. The main components are

the meta description and the meta keywords. The meta description is now more widely indexed by search engines than

the meta keywords and gives you some control over the description of your page as it appears in the search engine

results.

PHP: PHP: hypertext preprocessor. PHP is a scripting language that can be embedded into the HTML of web pages.

Instead of the code being executed at the user’s end (like Javascript), PHP is executed at the web server end and the

results then sent to the user. It is widely used to support database-enabled web pages. Pages written with PHP need to

be hosted on a server that has PHP installed.

Search engine optimisation: a process of making a website’s content more search engine friendly. The aim is to get

the site more highly ranked in as many major search engines as possible for relevant keywords.

SSL: secure sockets layer is a protocol that resides on a web server. A web server with a SSL digital server certiﬁ cate of

authenticity will encrypt data so that no one who intercepts it will be able to read it. It can prevent anyone from med-

dling with data going to or coming from the server and it can also stop unauthorised users from connecting to the

server. It is commonly used on sites where sensitive data is stored or monetary transactions are carried out. A secure

page can be recognised by a URL that begins with ‘https:’ instead of just ‘http:’ or by a message from the browser.

BRITISH DENTAL JOURNAL VOLUME 201 NO. 10 MAY 26 2007 603

small text changes to the website as part of

their package. Some companies offer a con-

tent management system (CMS), whereby you

can make the changes yourself. If you have

created your own practice website, you could

buy your own CMS software to enable staff

members with no knowledge of HTML to keep

the site up to date.

I will finish this chapter with a quote from

Michael Dell (Dell Computers): ‘Show me a busi-

ness that’s not on the Internet, and I’ll show you

a business that’s out of touch with the future.’

1. Eternal Egypt website. http://www.eternalegypt.org/

2. HTML tutorial. http://www.w3schools.com/html/

3. AceHTML website design software.

http://freeware.acehtml.com/

4. Coffee Cup website design software.

http://www.coffeecup.com/

5. NetObjects Fusion website design software.

http://www.netobjects.com/

6. Adobe/Macromedia software products.

http://www.adobe.com/uk/products/

7. Moonfruit online SiteMaker. http://www.moonfruit.com/

8. Moonfruit demonstration dental website.

http://pdownes.moonfruit.com/

9. Picasa image editing software. http://picasa.google.com/

10. Irfanview graphic viewer. http://www.irfanview.com/

11. Paint Shop Pro photo editing program.

http://www.corel.com/

12. Photoshop Elements image editing program.

http://www.adobe.com/uk/products/photoshopelwin/

13. Simply.com domain registration and web hosting.

http://www.simply.com/

14. 1&1 web domain registration and web hosting.

http://www.oneandone.co.uk/

15. Dental Zone patient education software.

http://www.dental-software.com/

16. News4sites dental newsfeed. http://www.news4sites.

com/newsfeeds/setup_js.php?&id=1138

17. Blogger.com. http://www.blogger.com

18. General Dental Council website. http://www.gdc-uk.org/

19. Department of Trade and Industry. Electronic

commerce (EC Directive) regulations 2002. Statutory

instrument 2002 no. 2013. http://www.opsi.gov.uk/si/

si2002/20022013.htm

20. The Disability Rights Commission website.

http://www.drc-gb.org/

21. The Disability Rights Commission. The web: access and

inclusion for disabled people. London: TSO, 2004.

http://www.drc-gb.org/PDF/2.pdf

22. The HON code of conduct for medical and health web-

sites. http://www.hon.ch/HONcode/Conduct.html

23. NHS freedom of information website. http://www.foi.nhs.uk/

24. The freedom of information dental model publication

form. http://www.foi.nhs.uk/downloads/064a_model_

dental.doc

25. WS_FTP program. http://www.ipswitch.com/

26. The Yellow Pages online. http://www.yell.com/

27. The Dental Guide website. http://www.dentalguide.co.uk/

PRACTICE

604 BRITISH DENTAL JOURNAL VOLUME 202 NO. 10 MAY 26 2007