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GRIEVANCE REDRESSAL POLICY
Version No: 1.4
Last approved date: Mar 25, 2023
Policy approved date:
Policy Classification: Public
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Index:
S. No.
Title
Page no.
1.0
Introduction
3-4
2.0
Complaint/Grievance Registration and Touch points
4-6
3.0
Grievance Redressal Mechanism
6-8
4.0
System support & tools for Complaint/grievance management
8-8
5.0
Review and monitoring process
9-9
6.0
Liability of the Customers in unauthorized credit card transactions
10-13
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1. Introduction
A Customer Complaint is an expression of dissatisfaction from a customer, requiring a response, about
business activities performed by SBI Card or any of its employees or performed on their behalf by any third
party.
SBI Cards and Payment Services Limited hereinafter referred to as “SBI Card” or “SBICPSL” or “Company”,
policy on customer grievance redressal is based on following principles:
Customers are treated fairly at all times.
A complaint is an expression of dissatisfaction made to an organization related to its products,
services, or the complaint handling process where a response or resolution is explicitly or implicitly
expected.
Complaints raised by customers are dealt with courtesy, honesty and on time.
Customers are informed about the avenues to escalate their complaints/ issues / grievances within
and outside the organization.
Company will treat all complaints efficiently and fairly as they can damage the company’s reputation
and goodwill and lead to loss of customer’s faith.
Employees would work in good faith and without prejudice to the interest of the customer.
The customer is the focus of the organization’s Products, Services and People. The business growth depends
entirely on the satisfaction of the customers.
A Complaint generally occurs on account of various reasons including:
Inadequacy of working/operational gaps in standards of services offered, expected and actual services
rendered.
Technological issues.
The attitudinal/ behavioral aspects in dealing with the customers.
Environmental or External changes which further impacts the overall working of internal processes.
Lack of awareness / information about the product or services with the customers on account of
communication gap, misrepresentation by any employee / agent involved.
Fraudulent activity on part of any of the stakeholder involved.
Grievance: Complaints escalated to grievance channels are termed as Grievance/escalations.
Customer has the right to register his/her complaint/ grievance if he/she is not satisfied with the services
provided by SBI Card. A suitable mechanism must therefore exist for receiving and redressing customer
Complaints/grievances courteously, promptly and satisfactorily. The details of complaint/grievance redressal
mechanism must be in the domain of public knowledge.
There are various channels through which a customer can lodge his/her grievance in person by visiting SBI
Card office/branch, by telephone, through website/Mobile app/chatbot or by mail/post or by email.
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If a complaint received via any of the above-mentioned channels is not resolved within the prescribed time
frame or he/she is not satisfied with the resolution offered, he/she can approach Nodal officer/Principal Nodal
Officer/ appointed by SBI Card through email/ letter/telephone and if still not satisfied by the response he can
approach Ombudsman appointed under the Reserve Bank- Integrated Ombudsman Scheme 2021 with his/her
complaint or resort to other legal avenues for grievance redressal. Once a complaint has been registered /
received by SBI Card, appropriate measures for resolution of the grievances are taken by the business.
2. Complaint/Grievance registration and touch points
Internal mechanism to handle customer complaints/ grievances
I. Registration of customer complaints:
Our customers can register their grievances with us through various touch points:
1. Dedicated call center at 1860 500 1290, 1860 180 1290, 39 02 02 02(Prefix local the STD code) or 1800
180 1290 (toll free)
Our customer care executives are available 8 AM - 8 PM from Monday to Saturday. Customer care
lines are open 24*7 for emergency & premium services
2. By writing an email to customercar[email protected]om
Or Customer can contact customer care through web-based platform www.sbicard.com/email
Or SBI Card mobile app/chat bot
3. Customer can also contact customer care by sending letters through post/courier/fax.
SBI Cards and Payment Services Ltd.
DLF Infinity Towers, Tower C,12th Floor, Block 2, Building 3, DLF Cyber City, Gurgaon -
122002(Haryana) India,
4. Social media channels like Twitter (Twitter@SBICard_Connect), Facebook etc.
5. Walk-in desk locations as listed on SBI Card website
6. The Cardholder can write on dedicated email id for the below complaint/requests categories:
Mis-selling and Harassment related complaints - salesgrievance@sbicard.com
Dispute/unauthorized transaction through our Mobile App / website. Alternatively, the
Cardholder can write on dedicated E-mail ID for dispute / unauthorized transaction at
Reporting of lost card [email protected]m
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Account closure - closurerequ[email protected]
7. The Cardholder can call us up on dedicated helpline for Miss-Sell/ Harassment related complaints:
080-39356050
II. Guidelines of handling complaints/grievances
A Customer complaint/grievance handling process has been put in place to ensure adequacy of response,
response time, prompt closure, entry into a tracking system and analysis of recurring issues and trends.
While handling the complaints/grievance recordkeeping requirements and local laws and regulations must
also be adhered to. All customer interaction related to the complaints/ request should be preserved for future
reference as per the Company’s Document/Record Retention & Disposal Policy. All complaints/grievances are
manually recorded in our CRM system when customer contacts any touch point.
1. Customers are provided with the customer reference Id to facilitate follow-up, if required and
for future references
2. Acknowledgment is provided to the customer for complaints/grievance received
3. Timelines are defined for the resolution
4. Close looping is done by communication of complaint/grievance resolution to the customer
5. CRM is updated with every communication email/letter sent to the customer
6. Periodic reporting and review by senior management
7. Analysis of recurring issues and trends
III. Complaints & Grievance Classification
The customer care personnel can come across various other types of complaints from Customers other than
the types listed below. The list below is an indicative list and not an exhaustive list of complaints. Also, the
classifications prescribed by the Authority from time to time shall be adopted and incorporated in the systems.
The customer communication with deficiency in product/ services is duly analyzed and when a service
deficiency is identified, the same is treated as a complaint.
The categories of complaints are broadly classified as under: -
Nature of complaints
1. Sales Miscommunication
2. New Account Related Data Capture related/Application related
3. Product Code Revision New Accounts /Marketing
4. Cashback/ Reward/ Easy Bill Pay Related
5. Contact Center (Call Disconnection/ Mis-sell/Uncourteous Behavior/ Wrong info etc.)
6. IT Related Issues - Web account
7. Delivery Delays
8. Chargeback Related
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9. Co-Brand - Reward related
10. Payment Related
11. Collection behavior related
12. Collections Related
13. Co-Brand - Surcharge Related
14. Insurance Related
15. Fraud Related issues
16. Statement not received
17. Customer Services (Account management)
18. Balance transfer - VMT related
19. KYC Related
20. Corporate Card Complaints
3. Grievance Redressal Mechanism
A multi-layered approach for resolution, with dedicated centralized team, is followed by our service touch
points to address, investigate and resolve.
I. Grievance Redressal Cell
If a customer is not satisfied with the resolution provided by our service touch points, he or she can approach
Grievance Redressal Cell by writing to the Nodal Officer. A dedicated team reviews all such grievances
received and provides a resolution to the customer on priority basis. All such Grievances are entered into
our Complaint Management System for further resolution.
Nodal Officer is a representative of Customer and ensures appropriate resolution by interfacing with
different functions within SBI Card.
Customer can contact Nodal Officer by email, sending letters and also by telephone
o Email: - Nodalofficer@sbicard.com
o By Post: Nodal Officer, PO Bag 28 - GPO, New Delhi - 110001
o Helpline: - 1860-180-7777
II. Responsibilities of Nodal Officer
1. Review the grievances received and resolve in co-ordination with departmental heads
2. Liaise with respective functions for speedy closure of complaint
3. Regularly review and suggest revisions (if needed) in the grievance handling procedures for the
company
4. Nodal Officer would share findings and relevant gaps in the existing processes and work with
process owners to put in place corrective actions
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III. Escalation
In the event, the customer is not satisfied with the resolution provided by the above touch points, then
he/she can raise his/her grievance by following the escalation matrix given below:
1. Principal Nodal Officer
In case customer is still not satisfied with the solution provided by Nodal officer, he or she can email to
Principal Nodal Officer with concerns at PrincipalNod[email protected]om.
2. Customer Service Head
Even after getting a response from Principal Nodal Officer, if a customer is not satisfied and wants to
further escalate his grievance, he can email to the Customer Services Head @
CustomerServiceHead@sbicard.com (correct email ID)
3. SBI Card Internal Ombudsman
With reference to RBI notification on Appointment of Internal Ombudsman by Non-Banking Financial
Companies dated November 15,2021, the Company has appointed an Internal Ombudsman to deal with
the complaints that have already been examined by the Company but have been partly or wholly rejected.
In other words, the IO shall not handle complaints received directly from the customers or members of
the public. Basis the decision of IO to uphold or overrule the decision of the Company to reject/partly
reject the complaint, the reply sent to the customer shall explicitly state the same. In case of complaints
that are fully or partly rejected even after examination by the IO, the Company shall advise to the
complainant accordingly and state as part of the reply that he/she can approach the RBI Ombudsman for
redress (if the complaint falls under the RBI Ombudsman mechanism) along with complete details. The
advice shall include the link to customer which shall be routed to SBI Card Website where the BO scheme
is displayed for online filing of customer complaints with RBI Complaint Management System (CMS) Link.
Applicable for all corporate center, Govt Portal INGRAM/DOPG Escalations.
The following types of complaints shall be outside the purview and shall not be handled by the IO:
i. Complaints related to frauds, misappropriation etc., except those resulting from deficiency in
service, if any, on the part of the Company;
ii. Complaints/references relating to (a) internal administration, (b) human resources, (c) pay and
emoluments of staff;
iii. References in the nature of suggestions and commercial decisions of the Company;
iv. Complaints which have been decided by or are already pending in other fora such as Consumer
Disputes Redressal Commission, courts, etc.
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4. Ombudsman/Regulator
In the event a customer does not get satisfactory resolution by SBI Card within a maximum period of
thirty days from the date of lodging complaint, the customer can approach Ombudsman appointed under
the Reserve Bank- Integrated Ombudsman Scheme 2021 for Redressal of his / her complaint/grievance.
The Grievance Redressal Mechanism and contact details of our Nodal Officer/ Principal Nodal Officer are
displayed on our website and in all our branches.
System Support & Tools for Complaint/Grievance Management
Grievance management is supported by integrated CRM tool. The main functionalities of the system are:
1. Complaint/Grievance Recording and acknowledgement
All touch points can log a complaint through CRM system. The system generates a Reference No.
which is communicated to the customer.
2. Process for complaint resolution and tracking
Once all touch points log the complaints in the system, the complaint status can be tracked by various
stakeholders at any given point of time. MIS is shared with all the relevant stakeholders keeping them
informed about the total number of complaints open and their turnaround time. The complaint is
then resolved by the respective process owners. The resolution by the respective process owners is
also communicated to the customer.
Turnaround time for Complaints and Grievances
In case of customer approaching us through any of our contact channel for queries or complaints, we
shall initiate a confirmation of the query logged either through phone / email/ SMS immediately and
the same shall get resolved either as a First Contact Resolution or as per Turn Around Time defined
basis the nature of Request/complaint.
Time frame for response: Depending on the nature of the complaint , specific timelines have been
set for different categories.
The turn-around-time for responding to a complaint is:
i. Normal cases (other than the one mentioned below): 7 working days
ii. Chargeback related cases: 45 to 90 working days or as per VISA/Master Card guidelines/
Rupay/American-express
iii. Cases involving 3
rd
Party, Fraud cases, Legal cases and cases which need retrieval of documents
and exceptionally old records: 30 working days
In any case additional documents/information required, which would entail additional time, the
customer will be duly intimated for resolution of the issue.
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In case of customer approaching our corporate center / customer queries or complaints routed
through the said office, we shall initiate contact with the complainant within 24 hours and attempt to
resolve the query/ complaint on priority basis the nature of the complaint.
4. Review and monitoring process
Periodic Review & Reporting
MIS is published on periodic basis to all departments. The MIS includes number of complaints received
against each department with current status on resolution and timeline for resolution. It also
highlights top complaints for the department.
MIS is also published to the highest level of senior management including MD&CEO for review on
monthly basis in forums such as Customer Experience Council (minimum 10 in a year), Operational
Risk Management Committee (ORMC) and quarterly to Compliance Review Committee (CRC)
Periodic report is shared with the SBICPSL Board and with Stakeholders Relationship and Customer
Experience Committee as well.
Customer grievance channel and Customer Experience team provides valuable feedback on quality of
service and whether the initiatives taken by the Company in technology and reengineering of business
processes are having the desired impact on improved customer satisfaction. The Company also
understands the importance of sensitizing the staff to handle customer transactions/requests with
courtesy, empathy and promptness. The company shall conduct training programs regularly for staff
on customer service and minimizing customer grievances. The Company shall conduct customer
satisfaction surveys periodically to understand customer’s perception of SBI Credit Card’s service and
to identify priority areas for improvement of customer satisfaction. In case of any lapse on account of
Customer Service representative, action will be taken as per applicable policy.
Analysis of Overall and category-wise Complaints trends, with Root Cause Analysis and corrective
actions, Resolution Turn-around time and Vendor-wise details as applicable along with Channel-wise
complaints trends are presented to the Stakeholders relationship and Customer experience
committee. CEC (Customer Experience Council) is organized regularly (minimum 10 in a year with
(frequency monthly) where representatives of each function and Senior Management interact freely
on service related issues.
Effective Apr’22 Complaints redressed within the next working day will be monitored and reported
however included in the gross inflow.
Policy review
This Policy will be reviewed annually or earlier, if necessary, by the Board on the recommendation of
Stakeholders Relationship and Customer Experience Committee.
Where the requirements of applicable local laws require a higher standard than those of this Policy/
to the extent that a local law conflicts with the requirements of this Policy, the local law prevails.
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5. Liability of the Customers in unauthorized credit card transactions
SBI Card is committed to provide superior and safe customer service experience to all its customers. In
order to enable the above, SBI Card has over the years invested in technology and has robust security
systems and fraud detection & preventions mechanisms in place to ensure safe and secure experience
to its customers.
The Customer Protection policy is designed to ensure customer protection relating to unauthorized
transactions resulting in debits to customer’s card. The policy is based on the principles of transparency
and fairness in the treatment of customers.
Definitions & Explanations (for the purpose of this policy):
a. Real loss is defined as financial outgo from customer’s account e.g. debit to customer’s card
account
b. Card Not Present (CNP) transactions are defined as transactions that require use of Card
information without card being physically used e.g. e-commerce transactions
c. Card Present (CP) transactions are defined as transactions that require physical presence of card
or card token-based device at the point of transaction. It is also known as face-to-face or a
proximity payment transaction e.g. at ATM or shops (POS)
d. Unauthorized transaction is defined as debit to customer’s account without customer’s consent
e. Consent includes authorization of a transaction debit either through standing instructions or
based on additional authentication required by SBI Card, such as use of security passwords, input
of dynamic password (SMS/Email OTP), use of Card details (CVV/ Expiry date) or any other option
provided by SBI Card
f. Date and time of reporting is defined as date and time on which customer has submitted a
unique complaint. The working schedule of the SBI Card would be considered for calculating
working days for customer reporting. Time of reporting will be as per Indian Standard Time.
g. Number of days will be computed based on working days excluding the date of receiving the
communication
h. Notification means an act of the customer reporting unauthorized electronic transaction to SBI
Card
i. Mode of reporting will be the channel through which customer complaint is received first time
by SBI Card
j. Loss in foreign currency if any shall be converted to Indian currency for this policy
Cardholders are advised to immediately contact SBI Card in case the card is misplaced, lost, stolen,
mutilated, not received when due or if the cardholder suspects that the credit card is being used without
his/her permission. The Cardholder can also block the card instantly on IVR, our website
www.sbicard.com, mobile app or through SMS based service.
In the event of any unauthorized transaction, the Cardholder can raise dispute via several channels such
as helpline, website and mobile app. SBI Card shall send immediate response to the Cardholder
acknowledging the complaint along with the registered complaint number. SBIC shall record the time
and date of delivery of message and receipt of customer’s response which shall be used in determining
the extent of a customer’s liability. Based on nature of dispute, investigation will be done by SBI Card,
during which period temporary credit shall be posted to the extent of disputed amount. This temporary
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credit shall be given within 10 working days from the date of such notification by the customer and that
would nullify the effect of disputed transaction on the total outstanding. However, based on the
outcome of the investigation, the temporary credit may either be made permanent resulting in no
liability from cardholder or reversed, where the valid documents are received from Acquiring Merchant
Bank or the customer does not challenge validity of the documents.
SBI Card shall arrange to complete the process of investigation within the period, as prescribed under
network guidelines ( i.e. Visa/Mastercard/Rupay/American Express etc.) , from the date of reporting the
unauthorized /disputed credit card transaction which will be handled as per chargeback rules laid down
by network providers (i.e. Visa/ Mastercard/Rupay/American Express etc.). SBI Card will provide
explanation and, if necessary, documentary evidence or intimation about initiation of second stage to
the customer within a maximum period of 90 days from the date of receipt of complaint subject to
response from card network.
Customer will timely submit the completed Transaction Dispute Form, all other necessary information
and documents for investigation/ inquiry, as may be required by SBI Card, Network provider and
Acquiring Bank. If customer fails to submit or delays submission of necessary information or documents
to SBI Card, SBI Card reserves the right to establish liability of the customer in unauthorized credit card
transactions, as it may deem fit and proper.
In the unfortunate event of any fraudulent transaction having occurred on the customer’s credit card,
the following provisions shall apply:
A. Zero Liability of Customer
Customer shall be entitled to full compensation of real loss in the event of contributory fraud/
negligence/ deficiency on the part of SBI Card (irrespective of whether or not the transaction is reported
by the customer).
Customer has Zero Liability in all cases of third-party breach where the deficiency lies neither with SBI
Card nor with the customer but lies elsewhere in the system and the customer notifies SBI Card within
three working days of receiving the communication from SBI Card regarding the unauthorized
transaction
B. Limited Liability of Customer
In cases where the responsibility for the unauthorized credit card transaction lies neither with SBI Card
nor with the customer, but lies elsewhere in the system and when there is a delay of Four to Seven days
(after receiving communication from SBI Card) on the part of customer in notifying SBI Card of such
unauthorized credit card transaction, the per transaction liability of the customer shall be limited to the
transaction value or the amount mentioned in below Table in Annexure - 1, whichever is lower.
C. Complete liability of Customer
In cases where the loss is due to negligence by a customer, such as where customer has shared the
payment credentials like credit card details, PIN, CVV, OTP or due to improper protection on customer
devices like mobile/ laptop/ desktop leading to malware/ Trojan or Phishing/ Vishing attack. This could
also be due to SIM deactivation by the fraudster; the customer will bear the entire loss till the customer
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reports unauthorized transaction to SBI Card. Any loss occurring after reporting of unauthorized
transaction shall be borne by SBI Card.
Customer shall be required to get his/her card blocked by calling at the helpline or logging to Web
account, Mobile App or by sending SMS. On receipt of request from the customer for blocking of credit
card, SBI Card will take immediate steps to prevent further unauthorized transactions in the account.
In cases where the responsibility for unauthorized electronic transaction lies neither with the SBI Card
nor with the customer but lies elsewhere in the system and when there is a delay on the part of the
customer in reporting to the SBI Card beyond 7 days, the customer would be completely liable for all
such transactions.
Annexure 1
Maximum Liability of the Customer:
REPORTING TIME
CUSTOMER LIABILITY
Within 3 working days
Zero (Customer is not liable to pay)
4 - 7 working days
a) Credit Limit of Credit Card <=5 lac: <=Rs.10,000
b) Credit Limit of Credit Card >5 lac: <=Rs.25,000
More than 7 working days
*100% (Customer is liable to bear entire loss)
*Further SBI Card may, at its sole discretion, also decide to suitably compensate the customer.
Customer is bound by following obligations:
(i) Customer shall mandatorily register valid mobile number with SBI Card.
(ii) Customer shall regularly update his/ her registered contact details as soon as such details are
changed. Any failure of customer to update SBI Card with changes shall be considered as
customer negligence. Any unauthorized transaction arising out of this delay shall be treated as
customer liability.
(iii) Customer should co-operate with SBI Card investigating authorities and provide all required
information and necessary documents.
Customer must not share sensitive information (such as Credit Card details & PIN, CVV, Account ID &
Password, OTP, transaction PIN etc.) with anyone, including staff of SBI Card.
Notifying SBI Card of the unauthorized transaction:
Customer shall report unauthorized/disputed transaction to SBI Card at the earliest, with basic
details such as Customer name, Card number date & time of transaction and amount of
transactions.
Card blocking will happen automatically once a fraudulent transaction is reported.
Customer shall share relevant documents/information as needed for investigation viz.
cardholder dispute form, copy of passport in case of international transactions and police
complaint.
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Fully co-operate and comply with SBI Card reasonable requirements towards investigation and
provide details of transaction, customer presence, etc.
Proof of customer liability:
SBI Card has a process of second factor authentication for electronic transactions, as mandated by the
Reserve Bank of India. SBI Card has onus to prove that all logs / proofs / reports for confirming two factor
authentications are available. Any unauthorized electronic transaction which has been processed post
second factor of authentication known only to the customer would be construed as sufficient proof of
customer’s involvement / consent in effecting the transaction.
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