Northeast Business & Economics Association Proceedings 2019 93
2 FANS SPEAK OUT
“I promise you. You think I’m playing. I swear to God, I swear to God, I’ll f**k you up. You and your wife, I’ll f**k you up.”
(Bogage, 2019) - NBA Star Guard, Russell Westbrook to a Utah Jazz fan in response to racial taunts directed at him during his
game between Oklahoma and Utah in March 2019.
The fan was banned for life from attending games and Westbrook was fined $25,000 (Press, 2019).
How did we get here? Freedom of Speech and Sports Fans rooting for their teams is encouraged, iconic and ingrained in American
culture. (Michener, 1976) The Westbrook incident earlier this year illustrates a line of demarcation exists and in this instance
was crossed by both the fans and the player (Arnold, 2019).
“Yelling and screaming have long been…essential parts of the stadium experience” (Rosensweig, 2005) Fans are encouraged to
make noise, be louder, and cheer by stadium signage, bands, scoreboards and team employees (Independent contractors?) aka
cheerleaders. Fans become a part of the game developing pregame rituals, songs, chants, and even on field participation. Fans
and their families are enticed to purchase tickets through comprehensive sales strategies involving standing on the field for the
National Anthem next to players to between innings or halftime contests demonstrations and events to after game base running,
concerts or youth games (mlb, 2019).
Fan participation through expression, verbal (e.g. cheers/jeers, fight songs, gestures like the Tomahawk Chop, the Wave and
Hook’em Horns) and even sartorial such as rally caps, foam fingers and Hawaiian team shirts is encouraged, expected, and a
vital component of consumer behavior and decision making. The appropriate legal limitation depends on many factors.
First Amendment scrutiny begins with a public v private sector analysis. Is the stadium restricting a fan’s speech a “government
actor? (Burton v Wilmington Parking Authority, 1961) A person’s First Amendment freedom of speech right is a right from
government limitation. Private actors have the right to limit speech. (e.g. Yankee fans are not welcome in my house when I watch
my pathetic New York Mets play)
Whether a stadium on a private college campus, a stadium on a public college campus or a publically funded stadium of a
professional team is a government actor subject to constitutional free speech constraints is still a matter of legal debate
(Brentwood Academy v Tennessee Secondary School Athletic Association, 2001).
3 COLLEGE SPORTS
Public Universities are state actors bound by the First Amendment. The Island Federal Credit Union Arena. Home to the men’s
and women’s basketball teams of Stony Brook University is constrained in their regulation of fan speech under established First
Amendment limitations. (Crue v Aiken, 2004) Private Universities are not bound in the same way by First Amendment
limitations. They have broader latitude in enforcing speech codes. Even schools participating in the same NCAA conference
such as Duke University and North Carolina State University have differing rights to enforce limitations on speech in their stadia.
(Wasserman, 2006)
Whether through NCAA recommendations, school administrators’ recommendations or attorney generals’ assurances of legal
compliance, Codes of Conduct limiting fan or student speech on public college campuses rarely survives First Amendment
challenge. (Gewolb, 2019)
Attempts to regulate fan civility and good conduct are most successful when they are voluntary. Examples of coaches personally
taking the microphone asking for crowd conduct modification is not uncommon. From Bobby Knight (yes I appreciate the irony)
to Roy Williams, coaches, players and public address announcers have pleaded for better fan behavior. (Norlander, 2016)
A creative argument to regulate fan speech in a public arena is the captive audience argument. Fans are unwilling listeners with
limited options to avoid objectionable speech. The government therefore has an interest and additional rights to control and limit
the speech a captive audience listener is subjected to (Hill v Colorado, 2000).
The captive audience argument has been construed very narrowly by the courts. It is unlikely fan speech that is not within one
of the established categories of speech not protected under First Amendment analysis would be analyzed differently (Snyder v
Phelps, 2011).
4 PROFESSIONAL SPORTS
Somewhere in between publicly owned facilities and privately owned facilities lies the very common hybrid of privately owned
and operated professional sports teams playing in facilities that are publically owned or publically subsidized. (Stepman, 2017)