Utility & Productivity Retention Highlights
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received one.
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Sports & Recreation Retention Highlights
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NOT ALL USER CHURN CAN BE ADDRESSED WITH PUSH NOTIFICATIONS. USERS WHO HAVE OPTED OUT OF PUSH
NOTIFICATIONS CAN’T BE ENGAGED THROUGH THAT CHANNEL.
Even at optimal notification frequency levels, 54% of app users will churn in the first 90 days after opening an app
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assigns them a churn risk level, giving app publishers the chance to take action before a user is gone.
Recommendations section of
the report for best practices to engage users and gain the opt in.