Center for Equal Opportunity
Introduction
If the public opinion polls are right, Americans do not like colleges using race as a factor in
admissions. Nationally, Gallup asked Americans about college admissions, in 2003, 2006, 2013,
and 2016 as to whether applicants should be admitted solely on merit, “even if that results in few
minority students being admitted,” or consider race/ethnicity to promote diversity, “even if that
means admitting some minority students who otherwise would not be admitted.”
Over the 13
years of asking this same question, more than two out of three Americans thought merit should
be the sole consideration.
In a different survey (with Inside Higher Ed), Gallup in 2016 found that majorities thought that
that high school grades and test results should be major factors. Only 9% said race should be a
major factor, another 35% said it should be a minor factor while 63% said it should not be a
factor at all. Gallup further broke down the results by race. 76% of whites favored merit in
admissions; 22% said race/ethnicity. 61% of Hispanics favored merit; 29% said race. 50% of
blacks favored merit; 44% favored race. Cross-racial comparisons relied on weighted sample of
2,036 adults, including 182 blacks, 195 Hispanics, and no Asians.
In early 2019, Pew engaged in a much more extensive survey, specifically on issues related to
race and ethnicity. Pew specifically designed this survey, ending up with 1,518 blacks, 1,574
Hispanics, and 332 Asians, along with 2,997 whites.
Because of these large numbers, this
dataset allows more statistical analyses comparing responses of whites, blacks, Hispanics, and
Asians.
The survey asked numerous questions regarding attitudes on race and ethnicity and how the
various groups interact. For example, the survey used a “feeling thermometer,” asking
respondents to indicate how cold/warm they feel towards whites, blacks, Hispanics, and Asians,
with feelings ranging from “0” (very cool) to “100” (very warm).
Respondents were asked how
often they interacted with different groups (e.g. daily, sometimes, rarely, never); what factors
they thought helped or hurt Americans getting ahead; if Americans talked too little, too much, or
enough about race; whether they were ever stopped by the police; whether they had been
subjected to slurs or jokes, and many other questions.
Gallup poll results and discussions are from Frank Newport, “The Harvard Affirmative Action Case and Public
Opinion,” Gallup, October 22, 2018, https://news.gallup.com/opinion/polling-matters/243965/harvard-affirmative-
action-case-public-opinion.aspx; Frank Newport, “Most in U.S. Oppose Colleges Considering Race in Admissions,”
Gallup, July 8, 2016. https://news.gallup.com/poll/193508/oppose-colleges-considering-race-admissions.aspx.
See section on survey methods in Newport, “Most in U.S. Oppose Colleges Considering Race in Admissions.”
Pew Research Center “American Trends Panel Wave 43: Methodology Report.” Feb 8, 2019. The methodology
report is part of the complete data file available for download. The dataset also included responses from “Other,”
which included respondents who defined themselves as bi-racial or multi-racial. Hispanics were surveyed in English
and Spanish. The Asian sample was surveyed in English only.
I statistically analyze the responses in a separate essay.