2022
FINLAND PROMOTION
BOARD CALENDAR
Your tools
Key Elements from Finland’s Country Branding Strategy
Finland is known for embracing demanding challenges; when the
situation looks impossible, we take action. In Finland, everyday life is
the best in the world. Finland is an open, caring, innovative and well-
functioning society, where competitiveness is built on high proficiency,
sustainable development, and collaboration. Finland engages in
international dialogue and seeks solutions through cooperation.
Highlights
Finland is a nation of problem solvers. From digital innovation to future
skills in education, research and business, Finns are always looking for new
ways to add to the quality of everyday life. Our good governance and strong
emphasis on equality ensure that everyone is included in this pursuit.
The Finnish people’s resilience and happiness, even in extraordinary times
and dicult circumstances, is rooted in this tendency to trust each other
and come together to find solutions that help everyone. Finland’s response
to COVID-19 is an example of this.
Now Finland has focused its resources and know-how to producing
world-changing climate solutions. Our long-standing experience in
sustainability stems from our strong nature relationship. We are eager to
share our ideas and solutions with others to tackle common challenges. It’s
time to build a better future for everyone through scaling up innovation, and
global co-creation.
toolbox.finland.fi
Priority countries in country branding work of the Ministry
for Foreign Aairs in 2022
United States
Mexico
Brazil
Germany
United Kingdom
France
Norway
Sweden
South Africa
Russia
India
China
South Korea
Japan
finland.fi
Reliable Quirky Problem-solving Equal Inclusive
Values and Identity
MAIN
THEMES
2022
FINLAND’S
KEY STRENGTHS
Climate
solutions
Nature
Relation-
ship
Equality
Good
Gover-
nance
Digital
Inno-
vation
Future
Skills
A
N
D
W
E
L
L
B
E
I
N
G
F
U
N
C
T
I
O
N
A
L
I
T
Y
N
A
T
U
R
E
A
N
D
S
U
S
T
A
I
N
A
B
L
E
D
E
V
E
L
O
P
M
E
N
T
E
D
U
C
A
T
I
O
N
A
N
D
K
N
O
W
-
H
O
W
OCTOBER
NOVEMBER
DECEMBER
INTERNATIONAL
3. International Day of Persons with
Disabilities
9. International Anti-Corruption Day
10. Human Rights Day
FINLAND
6. Independence Day of Finland
8. Jean Sibelius Day, Day of Finnish
Music
24. Santa Claus embarks on his
annual journey from his home in
Finnish Lapland
Advent Calendar
SEPTEMBER
FEBRUARY
MARCH
APRILJANUARY
JUNE
JULY
MAY
Education and Know-how
The up-to-date version of this
calendar is available as a web page
in Finland Toolbox.
Functionality and Wellbeing
Nature and Sustainable Development
INTERNATIONAL
Davos Dialogues, The World
Economic Forum
24. International Day of Education
FINLAND
28.-29. Educa Fair of Teaching and
Education
31.1.-6.2. Helsinki Documentary
Film Festival
Game Industry Expats
INTERNATIONAL
4.-20. Winter Olympics, Beijing
6. Sámi National Day
11. International Day of Woman
and Girls in Science
11. European 112 Day
21. International Mother Language
Day
FINLAND
5. Runeberg Day
28. Kalevala Day, Finnish Culture
Day
Active Winter
INTERNATIONAL
3. World Wildlife Day
4.-13. Paralympic Winter Games,
Beijing
8. International Women´s Day
20. International Day of Happiness
21. International Day of Forests
22. World Water Day
23. Nordic Day/Nordens Dag
FINLAND
9.-13. Tampere Film Festival
(https://www.tamperefilmfestival.fi/)
19. Minna Canth Day, Day of Equality
16.-18. Gastro Helsinki
16.-17. PacTec, FoodTec, PlastExpo
Nordic 2022
Music Festival, Oulu
Baby Box
INTERNATIONAL
7. World Health Day
22. Earth Day
FINLAND
6.-10. Tampere Biennale
9. Mikael Agricola Day, Finnish
Language Day
Environmental Education
INTERNATIONAL
3. World Press Freedom Day
9. Europe Day
15. International Day of Families
17. International Day Against
Homophobia, Transphobia and
Biphobia
10-12-14.5 The Eurovision Song
Contest, Italy
FINLAND
1. Vappu, the Day of Finnish Labour
8. Mothers Day in Finland
13.-29. Ice Hockey World
Championship, Tampere-Helsinki
18.-29. The 12th International Jean
Sibelius Violin Competition
Local Food
INTERNATIONAL
5. World Environment Day
8. World Oceans Day
18. Sustainable Gastronomy Day
20. World Refugee Day
FINLAND
Finlayson Art Area
Midnight Sun Film Festival,
Sodankylä
15.-21. Kuopio Dance Festival
(https://www.kuopiodancefestival.fi
/esiintyjaksi)
24. Midsummer Day, Day of the
Finnish Flag
Smart Cities
FINLAND
3.-9. Helsinki Cup Football
Tournament
Bättre Folk Festival
Pori Jazz Festival
SuomiAreena Public Debate Forum
27.-30. Maritime Festival, Kotka
Work-life balance
AUGUST
INTERNATIONAL
9. International Day of the World’s
Indigenous Peoples
12. International Youth Day
FINLAND
Tampere Theatre Festival
9. Tove Jansson and Finnish Art
Day
Night of the Arts
Helsinki Festival
28. Finnish Nature Day
Espoo Ciné International Festival,
Espoo
Educating Educators
INTERNATIONAL
8. International Literacy Day
World Circular Economy Forum
15. International Day of Democracy
13.-27. Un General Assembly,
New York
21. International Day of Peace
26. European Day of Languages
FINLAND
4. National Finnish Food Day
International Jean Sibelius
Conference, Hämeenlinna
Helsinki Design Week
Helsinki International Film Festival,
Love & Anarchy
Autumn Colors &
Climate solutions
INTERNATIONAL
5. World Teacher’s Day
16. World Food Day
24. United Nations Day
FINLAND
Sibelius Festival, Lahti
VocalEspoo International Festival of
Vocal Music
Helsinki Book Fair and Wine and
Food Fair, Helsinki
Nordic Business Forum, Helsinki
Sauna & Health
INTERNATIONAL
16. International Day for
Tolerance
20. World Children’s Day
21.11.-18.12. FIFA World Cup,
Qatar
FINLAND
6. Finnish Swedish Heritage Day
Slush, Helsinki
Helsinki Education Week
Digital Innovations
ThisisFINLAND social media campaign and Twitter chat
Main themes
Finland Promotion Board Calendar 2022