(IMC) with a particular emphasis on its advertising public relations internet marketing and promotional activities. The research begins

with a history of Fevicol highlighting its Unique Selling Proposition (USP) of strong bonding. The report goes on to discuss Fevicol’s

marketing strategies including the memorable and entertaining advertisements. The effectiveness of these advertisements is assessed

based on how well they communicate build brand recognition and are culturally appropriate. Additionally the public relations approach

of Fevicol is critiqued in particular its interactions with carpenters and the carpentry community. Investigated is how this involvement in

the community affects consumer advocacy and brand’s foray into digital marketing and social media emphasizing its efforts to appeal to

younger demographic. The marketing strategy used by Fevicol such as its association with Bollywood movies and product variety are

also thoroughly examined in the research. It assesses if these programmes appeal to their target demographic and are consistent with

the brand’s core values. By critically analyzing Fevicol’s brand positioning and IMC initiatives this critique aims to provide light on the

brand’s successes and potential growth areas. It highlights how important it is to maintain and strengthen a brand’s position in the