28
2.2 Stand-alone systems for rural electriication
Several East African start-ups developed a new generation of SHS in the late 2000s, providing remote rural
markets with sustainable, aordable and safe electricity on market terms. These took advantage of mature solar
technologies and mobile money markets, supported by favourable regulatory policies. With a basic package
usually oering only basic lighting and phone charging, the service is typically prepaid by mobile payments on a
pay-as-you-go (PAYG) basis. PAYG allows companies to signiicantly reduce the costs associated with bill recovery
in remote rural areas, while maximising aordability for customers. Prepayment pricing schemes are are based
on rural households’ usual expenses for traditional energy sources such as kerosene, as well as for outsourced
phone charging. Systems have inbuilt remote controllers that can block the system once the prepayment
balance is spent, and restart it after a new prepayment. This creates strong incentives for customers to prepay
on time. Lastly, a technical warranty and after-sale services ensure system durability for the whole repayment
period. This is crucial in establishing a trust relationship between private companies and local populations, and
also maintains the proitability of the company’s ixed assets.
68
Within less than a decade, digitally inanced o-grid solar has transitioned from pilot scale to a diverse and
substantial sub-sector of the global o-grid energy market. More than 3,000 PAYG SHS are sold every day by
nearly 30 companies operating in at least 32 countries in SSA. These operate in nearly complete independence
from public supervision or any national electriication plans.
69
The number of PAYG SHS sold in Kenya is about to
reach 300,000 kits per year,
70
which is about equivalent to the annual growth in new rural households.
The lexibility of PAYG business models allows o-grid companies to work within the major economic and
inancial constraints of rural populations, providing an immediate solution to their basic power needs. PAYG solar
business models reduce information asymmetries and transaction costs by integrating into a single commercial
structure the inancial, technical, and operating functions that have previously been split between a range of
local actors, including civil society organisations, microinance institutions, and solar product suppliers.
71
Once
markets are more mature, these functions might become separate again.
The major innovation of PAYG solar initiatives is to pursue rural electriication on market terms with high
proitability, in sharp contrast to the poor inancial records of existing utilities, or the need for subsidies of most
existing mini-grid companies. This greatly increases the systems’ per-unit cost (per kWh of electricity consumed)
compared to mini-grids and to grid power. The systems are typically smaller, so little power is consumed and the
total (absolute) cost remains low. But the long term outcome is not ideal from a systems perspective. PAYG solar
companies generally focus their activities on ‘low-hanging fruit’, primarily targeting wealthy rural populations.
Leading companies therefore concentrate around densely-populated urban and rural regions of the most densely
populated countries.
72
This diminishes these systems’ poverty-reduction potential. Within less than a decade, the
private sector managed to completely redesign the dynamics of rural electriication by making energy access
proitable,
73
but not accessible to everybody.
74
The resilience of current PAYG business models is still to be seen. In May 2019, one of the sector’s leading
companies, Mobisol, went bankrupt in response to high costs of capital and growth expectations from private
investors. The company was recently acquired by ENGIE. Nonetheless, the sector keeps growing and serving
previously unelectriied people at a fast pace. More than 30 PAYG solar companies are now operating in the
peri-urban and rural areas of Kenya, Rwanda, Tanzania and Uganda. New companies appear every year in
neighbouring countries. Other business models have been successful, like the innovative inancial approach for
SHS in Bangladesh. The sector remains justiiably optimistic about its long-term prospects, driven by the need
to achieve universal access, provided the right regulatory and policy conditions are met.
75
68
Alstone et al. (2015), O-Grid Power and Connectivity, Pay-as-you-go Financing and digital supply chains for pico-solar, Lighting Global, IFC,
Washington, D.C.
69
GOGLA (2017), Providing Energy Access through O-Grid Solar: Guidance for Governments, GOGLA, Utrecht
70
Ibid.
71
Winiecki et al. (2014), Access to Energy via Digital Finance: Overview of Models and Prospects for Innovation, CGAP, Washington D.C.
72
Ibid.
73
Debeugny et al. (2017), L’Électriication Complète de l’Afrique est-elle Possible d’ici 2030 ?, Afrique Contemporaine, Agence Française de
Développement, Paris
74
GOGLA (2017), Providing Energy Access through O-Grid Solar: Guidance for Governments, GOGLA, Utrecht
75
Lecoque D, Wiemann M, Mohapatra D (2019), High-proile bankruptcies in the o-grid sector: Where do we go from here? http://www.
ruralelec.org/publications/high-proile-bankruptcies-grid-sector-where-do-we-go-here