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© IIPA Page 151 Nigeria
January 30, 2023 2023 Special 301
THE COPYRIGHT MARKETPLACE AND ENFORCEMENT IN NIGERIA
Nigeria’s vibrant film and music industries are critical to its economy.
2
Nigeria’s Minister of Information and
Culture, Lai Mohammed, recently summarized the conclusion of an Afreximbank report that the creative industry “is a
resource which is limitless, renewable, and can easily create wealth and jobs.”
3
He further stated, “When you look at
the development of the creative industry in Africa today you will realize that we are sitting on a goldmine.”
4
Unfortunately, pervasive piracy remains a significant obstacle for Nigerian authors and artists, who, as a result,
struggle to receive any compensation for their works.
5
In 2019, the NCC disclosed that the country loses approximately
$3 million yearly to digital piracy.
6
According to the World Bank, nine out of every ten films sold in Nigeria are pirated
copies.
7
Nigeria is a hub for music copyright piracy (and other forms of cybercrime) with its international reach
undermining legitimate music markets across Africa, Latin America, and even in Europe. Illustrating the problem, a
Nigerian actor commenting on the decline of that country’s Hausa language film industry (known as “Kannywood”)
pointed to piracy, stating that “[w]e are all not happy and surely, piracy was what destroyed us.”
8
In its report on Africa,
the U.S. International Trade Commission (ITC) found that piracy “remains the largest threat” to the film industry in
Nigeria, citing to a 2014 NCC report that estimated that Nigeria lost over $1 billion annually to film piracy.
9
Particularly
as Nigeria looks to recover from economic damage caused by the pandemic, stronger copyright protection and
enforcement are needed to support the country’s burgeoning creative sector.
10
A large number of Nigeria-based individuals operate advertising-funded piracy websites. These individuals
use mainly foreign based, but also some regional, web hosting services to distribute links to infringing content, including
pre-release and other high value content. Social media is used to further drive traffic to these sites, thereby increasing
revenue derived from advertising. Site operators use a mix of pop-under and in-situ advertisements to generate
revenue based on site traffic and advertisement clicks. Unlike in most other countries, site operators do little to hide
their identities and contact information. Many of these sites fail to remove infringing content upon notification by rights
holders. For music and audiovisual piracy, the unauthorized content includes a mix of domestic and international
content. Such sites are very popular within Nigeria but also, in many cases, regionally and beyond, hampering not only
the development of the local music, film, and television industries but also polluting other markets.
The growing number of these websites undermine legitimate channels for licensed content, including
streaming video-on-demand (SVOD) (e.g., Netflix, Showmax and Prime Video) and movie theaters. The International
Federation of the Phonographic Industry’s (IFPI) Music Consumer Study for 2022 (MCS) found that the music piracy
rate in Nigeria was the highest in any of the 22 countries included in the study. Across a nationally representative
sample of 16-44-year-olds, 88% of respondents said that they had used unlicensed means to obtain music in the
previous month, nearly three times the global average of 30%. Nearly all of these music pirates used illegal stream-
ripping sites and apps to download music content, mainly on mobile devices (the most common way of accessing the
2
Universal Music has launched a division in Nigeria, and Netflix has increased its investment in Nigeria as well as other key markets in Sub-Saharan Africa. See
Richard Smirke, “Universal Music Grows African Presence With Launch Of Nigeria Division,” July 17, 2018, Billboard,
https://www.billboard.com/articles/business/8465836/universal-music-nigeria-western-africa-ezegozie-eze
; and Christopher Vourlias, “Netflix’s Head of African
Originals Lays Out Streamer’s Plans for the Continent (EXCLUSIVE),” Feb. 28, 2020, Variety, https://variety.com/2020/digital/news/netflix-head-african-originals-
lays-out-plans-for-continent-1203518648/.
3
See James Ojo “Lai: Creative industry is Africa’s only hope from economic woes,” June 21, 2022 TheCable Lifestyle, https://lifestyle.thecable.ng/lai-creative-
industry-is-africas-only-hope-from-economic-woes/.
4
See id.
5
See, e.g., “Nigeria: Piracy Is Endangering Kannywood Industry – Uzee,” March 7, 2021, Leadership (Abuja), https://allafrica.com/stories/202103100305.html and
Dionne Searcey, “Nigeria’s Afrobeats Music Scene is Booming, but Profits Go to Pirates,” June 3, 2017, NY Times,
https://www.nytimes.com/2017/06/03/world/africa/nigeria-lagos-afrobeats-music-piracy-seyi-shay.html
.
6
NCC: Nigeria Loses $3bn Annually to Piracy https://www.thisdaylive.com/index.php/2019/04/26/ncc-nigeria-loses-3bn-annually-to-piracy/.
7
Nigeria’s film industry: A potential gold mine https://www.un.org/africarenewal/magazine/may-2013/nigeria%E2%80%99s-film-industry-potential-gold-mine.
8
See, Mohammed Lere, “Nigeria: Kannywood is on the Brink of Collapse – Actor,” June 24, 2019, Premium Times, https://allafrica.com/stories/201906240774.html.
9
U.S. International Trade Commission, U.S. Trade and Investment with Sub-Saharan Africa: Recent Trends and New Developments, Investigation Number 332-
571, 186, available at https://www.usitc.gov/publications/332/pub5043.pdf
.
10
See Samuel Andrews, “Netflix Naija: creative freedom in Nigeria’s emerging digital space?,” March 19, 2020, The Conversation,
https://theconversation.com/netflix-naija-creative-freedom-in-nigerias-emerging-digital-space-133252
. See also Joseph Onyekwere, “Nigeria: Outdated Laws,
Bane of Nigeria's Creative Industry, Says Idigbe,” May 15, 2018, The Guardian, https://allafrica.com/stories/201805150315.html.