Compass Code of Ethical
Business Conduct
Guiding Integrity and Ethics
2023
GuideWell Mutual Holding Corporation
As GuideWell continues to grow and build the future of health, it’s important for us to lean
on our mission and values in everything we do for our customers, our patients, our team
members, and the communities we serve. Our mission and values drive the culture that
enables our success as a health solutions enterprise.
This year, as part of our effort to strengthen our shared GuideWell culture and culture of
compliance, we’re expanding the Code of Ethical Business Conduct (Code of Conduct)
across the GuideWell enterprise. This Code of Conduct is a valuable resource that guides us
to conduct business ethically and in accordance with our Enterprise values as we advance
health together.
Were proud of the way the GuideWell companies embrace our values of Respect, Integrity,
Inclusion, Imagination, Courage, and Excellence.
Each one of us has an obligation to uphold our culture of compliance and ethics and live the
values that make us who we are. Please join us as we pledge to keep ethics, integrity, and
compliance at the heart of all we do.
Cordially,
Patrick J. Geraghty
Thomas G. Kuntz
Colleen D. Brennan
Member, GuideWell Board of Directors and
Chair, Audit and Compliance Committee
President and CEO VP, Chief Integrity &
Compliance Officer
LEADERSHIP MESSAGE
The beliefs and priorities that drive our company’s culture
OUR VALUES
RESPECT
Everyone deserves to be
valued and treated with
dignity
INTEGRITY
Honesty, truthfulness and
adherence to the highest
ethical standards
INCLUSION
Realizing the value everyone
brings to the table is what
will drive us forward
IMAGINATION
Embracing new and different
ideas help us advance health
together
COURAGE
Speaking up and taking the
right action, even when it is
hard, is how we get better
EXCELLENCE
Driving high quality results
that cultivate customer
satisfaction
TABLE OF CONTENTS
Integrity and Ethics 6
Our Commitment 7
Why We Have a Code of Conduct 7
Who the Code of Conduct Applies To 7
Disciplinary Action 8
Why Ethics, Integrity and Compliance Matter 8
Our Ethical Decision-making Framework 9
Our Responsibility and Reporting Concerns 11
Our Shared Responsibility 1
Management Responsibility 12
Reporting Situations 13
We Will Not Tolerate Retaliation 14
Our Environment 15
Maintaining a Safe Work Environment 16
Human Rights 17
Diversity, Equity and Inclusion 17
Discriminatory and Sexual Harassment 17
Equal Employment Opportunity 18
Soliciting and/or Distributing Literature 20
Environmental Standards 20
Dealing with the Marketplace and Business Partners 21
Fair Dealing and Competition and Business Ventures 22
Advertising and Marketing 24
Use of Company Assets 25
Company Assets 26
Internet, Email and Social Media 26
TABLE OF CONTENTS
Conflicts of Interest 28
Conflicts of Interest 29
Gifts and Entertainment 30
Gis and Entertainment 31
Charitable Giving and Community Investment 33
Accurate Company Records and Financial Integrity 34
Accurate Record Keeping 35
Retention of Records 38
Protecting Information and Property 39
Privacy 40
Confidential, Proprietary and Other Non-public Information 42
Employee Data 43
Information Security 44
Information Security 45
Dealings with Government Programs
and Interactions with the Public 47
Working with Government Customers 48
Political Contributions and Lobbying Activities 50
Activities Abroad 52
Legal and Regulatory Requirements 53
Legal and Regulatory Requirements 54
Resources 57
INTEGRITY
AND ETHICS
o Our Commitment
o Why We Have a Code of Conduct
o Who the Code of Conduct Applies To
o Disciplinary Action
o Why Ethics, Integrity and Compliance Matter
o Our Ethical Decision-making Framework
7
OUR COMMITMENT
We are committed to conducting business ethically, with integrity and in compliance with
laws and regulations.
Our goal is to advance our corporate culture of compliance, guided by the highest standards
of integrity and ethical business conduct. Strengthening our commitment to compliance
and ethics not only reinforces our values, but also distinguishes us as a company and
provides us with a competitive advantage in the marketplace.
WHY WE HAVE A CODE OF CONDUCT
The Compass Code of Ethical Business Conduct (Code of Conduct) is designed to educate
all company board members, officers, employees, temporary workers, contractors, and
representatives of the company* on ethical behavior in the workplace. It supplements
policies and procedures, which provide more detailed guidance on company expectations
and requirements for behavior in the workplace and while conducting company business.
WHO THE CODE OF
CONDUCT APPLIES TO
The Code of Conduct applies to GuideWell Mutual Holding
Corporation (GMHC), certain wholly-owned subsidiaries, certain
affiliates and employees of the company. GMHC, certain wholly-
owned subsidiaries and affiliates, are collectively referred to as the
company.
We are required to read, understand and comply with the Code of Conduct, in addition
to complying with all company policies and procedures. If your business area has
policies and procedures that are more specific than the Code of Conduct, you should
follow those policies or procedures. Likewise, in the event that the Code of Conduct
conflicts with any local law, you should follow the law.
*All referred to as
employees” in this
Code of Conduct
8
DISCIPLINARY ACTION
Disciplinary action, including termination of employment and/or
legal action, may result in response to violations of law, regulation,
company policies or the Code of Conduct, or in cases of other
misconduct or unethical behavior.
Misconduct that is likely to result in disciplinary action includes,
but is not limited to:
Violating or directing others to violate the law or company
policies;
Failing to promptly raise a concern regarding illegal, non-
compliant or unethical activity;
Failing to cooperate with investigations into allegations;
Retaliating against an employee who has made a good faith report of potential
misconduct or who has cooperated in an investigation; and/or
Making an allegation in bad faith and/or other intentionally false allegation of
misconduct.
WHY ETHICS, INTEGRITY AND
COMPLIANCE MATTER
Acting ethically, with integrity and in compliance with laws and regulations is as important
as any aspect of our business. It helps us uphold our commitment to our communities, our
customers, and our patients. How we conduct ourselves reflects on us and the company.
Retaliation is any adverse
action taken against an
individual for filing, in
good faith, a report or
inquiry or participating
in an investigation of a
report or inquiry.
9
OUR ETHICAL DECISIONMAKING
FRAMEWORK
When faced with an ethical dilemma, the best course of action may not always be clear. The
Code of Conduct does not address every situation we could face, nor does it summarize
all the laws, rules and regulations applicable to our company. Therefore, it is important to
understand the principles behind the Code of Conduct and how to apply them.
The ethical decision-making framework is a series of questions that we should ask ourselves
anytime we are not sure about what to do in a particular situation. This is especially
important if there is something about the situation which makes us question whether what
we are about to do, or what we are being asked to do, is right or wrong.
Consider the following questions when unsure whether an action or situation is appropriate:
We are expected to:
Identify and clarify the ethics
issue at stake in a situation.
Gain Clarity
What feels wrong about the situation?
Can we identify the ethics issue involved?
Does this situation conflict with our values?
Promote the safety and welfare of our fellow employees, our customers, and our patients;
Encourage a cooperative and professional work environment;
Protect personal rights and company property;
Demonstrate the highest standard of integrity and ethical behavior; and
Treat our fellow employees, our customers, and our patients with dignity and respect.
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Consult Resources
Consult with your immediate
manager or other company
resources to determine whether
a situation is inconsistent with
our Code of Conduct, company
policy or the law.
Does anything about this situation violate
our Code of Conduct, company policy or
the law?
Consider the Consequences
Focus on the impact decisions
will have on our customers,
patients and fellow employees.
Who has an interest at stake?
Who will be helped or hurt by
the decision? Would we want to
read about this in the news?
How will our customers, patients or
others be affected by this decision?
What effect could this decision have on
the company’s reputation and on my
own?
RESPONSIBILITIES
AND REPORTING
CONCERNS
o Our Shared Responsibility
o Management Responsibility
o Reporting Situations
o We Will Not Tolerate Retaliation
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OUR SHARED RESPONSIBILITY
We must question or challenge situations suspected of being unethical or in violation of
company policies, the Code of Conduct, laws or regulations. By doing so, we are protecting
ourselves, our fellow employees, our company, our customers and our patients.
Here are some basics to remember:
We should raise concerns or seek guidance if we are unsure or have an uneasy feeling
about whether certain behaviors or activities are compliant or ethical.
We must fully cooperate with any internal or external investigations.
We are not expected to have the answer to every compliance or ethics question, but
we are expected to know when to ask for help and where to go for help.
MANAGEMENT RESPONSIBILITY
All levels of management are expected to clearly articulate our commitment to compliance
and ethics, lead by example, and not ignore non-compliant or unethical behavior.
Here are some basics to remember:
All levels of management are responsible for:
o Understanding and enforcing the Code of Conduct;
o Maintaining an open-door environment where employees feel comfortable
reporting unethical or non-compliant situations, regardless of what the outcome
may be, without fear of retaliation; and
o Addressing compliance-related questions or concerns promptly and engaging
the appropriate parties (e.g., human resources, compliance, legal) who can work
toward a resolution, all while keeping confidentiality to the extent possible.
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REPORTING SITUATIONS
Reporting activities that violate our Code of Conduct is the right thing to do. We should
speak up, even if we do not have complete information about the situation.
First, discuss the situation with your immediate manager. If the matter is not handled to
your satisfaction, or you are not comfortable talking to your immediate manager, there
are additional ways to make an inquiry or report a situation without fear of retaliation. All
reporting mechanisms are equal, and based on your preference or comfort level, you may
use any one of them.
You may also ask a question or file a report confidentially or
anonymously. If a report is made anonymously, be sure to provide
enough information about the situation to allow for a thorough
investigation. It is sometimes difficult to investigate situations without
involving you, so you may be asked if you are willing to identify
yourself. Our company has a non-retaliation policy to protect you.
When making a report:
Provide honest, verifiable facts and describe the situation in detail.
Identify dates when the events occurred.
Indicate if the activity was observed directly or found out through another source.
Advise how the situation occurred (e.g., Was a policy not followed? Was someone told
to do something inappropriate?).
Provide relevant documents or supporting evidence that could help with the
investigation.
Once you make a report, an inquiry/investigation will be initiated as quickly as possible.
Refer to the
appendix for a list of
available resources.
14
WE WILL NOT TOLERATE RETALIATION
We can be confident in knowing that our company will not retaliate or permit retaliation if
we, in good faith, report non-compliant or unethical behavior.
Here are some basics to remember:
It is a violation of the Code of Conduct and considered misconduct to retaliate against
someone for reporting a concern, in good faith.
Retaliation will result in disciplinary action up to and including termination and, in
some cases, retaliation is also against the law.
Suspected retaliation should be reported immediately to the human resources,
compliance or legal department.
OUR
ENVIRONMENT
o Maintaining a Safe Work Environment
o Human Rights
o Diversity, Equity and Inclusion
o Discriminatory and Sexual Harassment
o Equal Employment Opportunity
o Soliciting and/or Distributing Literature
o Environmental Standards
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MAINTAINING A SAFE WORK
ENVIRONMENT
We are committed to maintaining a safe and healthy workplace that is free from hazards and
promotes a productive work environment.
Here are some basics to remember:
Disruptive behavior in the workplace or while conducting business will not be tolerated.
Adherence to applicable drug-free workplace policies (e.g., alcohol, tobacco,
substance abuse) is a condition of continued employment.
Acts or threats of violence, harassment, intimidation, or destruction of company
property will not be tolerated.
Weapons of any type are not permitted on company premises except by law
enforcement officers and company security officers who have been authorized by the
company to do so.
Report convictions, indictments, charges, and updated court dispositions of any
criminal misdemeanor or felony to the human resources department.
Comply with all company policies, laws and regulations affecting safety, health and
environmental protection.
Immediately report any work conditions, whether in the office, facility or remote,
perceived to be unsafe, unhealthy or hazardous to the human resources or security
department.
Q:
A coworker has been a target of bullying by one of her peers. The
behavior I observed is intimidating, and I’m afraid of also becoming
a target if I speak up about the situation. What should I do?
A: Any form of intimidation (e.g., bullying) or retaliation will not be tolerated.
Report the situation to your immediate manager or the human resources,
compliance or legal department.
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HUMAN RIGHTS
We must uphold the human rights of workers and comply with all applicable labor laws. We are
prohibited from engaging in any form of human trafficking and suspicions of such should be
reported immediately to the human resources, compliance or legal department.
Examples of human trafficking include, but are not limited to:
Procuring commercial sex acts;
Using forced labor in the performance of a contract;
Destroying, concealing, confiscating or otherwise denying access by an employee to
the employees identity or immigration documents, regardless of issuing authority;
Using misleading or fraudulent practices during the recruitment or offering of
employment, such as making material misrepresentations in the conditions of
employment, wages, and fringe benefits, as well as failing to disclose information in a
language understood by the employee or potential employee, among others; and/or
Using recruiters that do not comply with local labor laws of the country in which the
recruiting takes place.
DIVERSITY, EQUITY AND INCLUSION
We value a diverse workforce and strive for an inclusive culture. We all benefit from a variety
of diverse experiences, thoughts, views, and backgrounds. Our value of inclusion emphasizes
how important it is to help each other be our best selves at work and to seek out different
perspectives. Diversity, equity and inclusion play a big part in everything we do.
DISCRIMINATORY AND SEXUAL
HARASSMENT
Discriminatory harassment is misconduct based on race, color, religion, national origin,
disability, sex, age, gender identity or expression, sexual orientation, veteran status, marital
status, or any other status or condition protected under federal, state or local law. We are
all responsible for promoting an inclusive work environment where everyone feels valued,
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respected and that they belong. Discriminatory harassment, including
racism, impacts our work culture and is prohibited.
Sexual harassment is a specific form of sex discrimination. It includes,
but is not limited to, any unwelcome sexual advances, requests for sexual
favors, and other verbal, physical, or written conduct of a sexual nature in
any of these situations:
When submission to conduct is made either explicitly or implicitly a
term or condition of an individual’s employment;
When submission to or rejection of conduct by an individual is used
as a basis for employment decisions affecting such individual; and/
or
When conduct has the purpose or effect of unreasonably interfering with an
individual’s work performance or creating an intimidating, hostile or offensive
working environment.
Here are some basics to remember:
Treat fellow employees, customers, patients and the public with
professionalism, respect and dignity.
Report and constructively confront all incidents of harassment.
Do not retaliate against anyone for reporting harassment or
assisting in an investigation. Retaliation will not be tolerated and
may result in disciplinary action up to and including termination of
employment.
Do not engage in any form of harassment.
Incidents of
discriminatory and/
or sexual harassment
must be reported
immediately.
Discriminatory or
sexual harassment
will not be tolerated.
Any such conduct will
result in disciplinary
action up to and
including termination
of employment.
19
EQUAL EMPLOYMENT OPPORTUNITY
Applicants will be recruited, selected, hired and promoted based on their individual merit
and ability.
Our continued success depends on the strength and abilities of our
employees, regardless of race, color, religion, national origin, disability,
sex, age, gender identity or expression, sexual orientation, veteran
status, marital status, or any other status or condition protected by
federal, state or local law. We are committed to promoting equal
employment opportunities and a diverse and inclusive workforce that
prohibits discriminatory practices. This is demonstrated through our
affirmative action program, to employ, promote and treat employees
according to their ability and without discrimination.
Here are some basics to remember:
All employment decisions and practices are based on job performance, experience
and qualifications. This includes recruitment, hiring, training, development,
compensation, benefits, promotions, transfers, corrective action, corporate-sponsored
educational, social and recreational programs and terminations.
All levels of management are accountable for supporting the applicable company
policies pertaining to equal employment opportunity and affirmative action programs.
Employment-related discriminatory practices will not be tolerated.
Q:
My department has an open position for which we are actively
recruiting. I am part of the interview panel and feel that applicants
are being overlooked based on their race. What should I do?
A: Our company does not tolerate discrimination of any kind. Report the
situation to your immediate manager or the human resources, compliance
or legal department.
We have a continuing
obligation to hire and
develop the best people
we can find, basing our
assessment on job-
related qualifications.
20
SOLICITING AND/OR
DISTRIBUTING LITERATURE
To prevent disruption of business activities and minimize distractions for all employees,
solicitation by employees during work time is prohibited. Distribution of literature by
employees during work time or in work areas is also prohibited.
Here are some basics to remember:
Soliciting or distributing literature by non-employees on company property or using
company assets is prohibited at all times.
Do not distribute literature in work areas or during work time.
Get approval from the appropriate corporate social responsibility contact before
soliciting for charitable contributions.
Q: Our division would like to participate in an online basketball pool
just for fun. Is this allowed?
A: No. Gambling is not allowed in the workplace, during company time or
while using company assets.
Q: My childs school is holding a virtual fundraiser with the funds
going towards the purchase of new sporting equipment. Is it OK for
me to email the fundraising link to my co-workers? After all, they
can choose not to participate if they are not interested.
A: No. Soliciting is not allowed during company time or using company assets.
ENVIRONMENTAL STANDARDS
Our company recognizes the critical role the environment plays in the health of the
communities where we live and work. We are committed to delivering health care
sustainability and the advancement of programs that promote environmentally responsible
practices throughout our business (e.g., minimizing waste, increasing recycling, adopting
measures to save energy). We are all responsible for exercising good environmental
judgment and supporting the company’s standards for protecting the environment.
DEALING WITH
THE MARKET-
PLACE AND
BUSINESS
PARTNERS
o Fair Dealing and Competition and
Business Ventures
o Advertising and Marketing
22
FAIR DEALING AND COMPETITION AND
BUSINESS VENTURES
We are committed to fair dealing and competition and do not engage in unfair business
practices (e.g., manipulation, cover-up, concealment or the abuse of privileged information,
misrepresentation of facts) or practices that illegally restrain trade or reduce competition.
Business activities must comply with federal, state, and local antitrust laws that encourage
competition and prohibit certain activities limiting competition. Additionally, many of the
activities that violate federal, state, or local antitrust laws may also violate federal, state,
or local unfair trade practice, trade secret, and procurement laws and regulations. Some
examples of practices and agreements that are considered unlawful activities in restraint
of trade include price fixing, bid collusion, allocating or dividing customers or markets, and
agreements to boycott or refuse to deal with competitors, customers or suppliers.
Another unlawful practice is the use of market power to unfairly or unreasonably exclude
competitors or suppliers, or to influence product or service tie-ins where the availability of
one product or service to a customer is conditioned upon the purchase of another.
Q: My friend works for a competitor and our conversation over
dinner turned work-related. He began to ask questions about our
company’s market strategy and pricing. Since I’m not at work can
I discuss this information?
A: No. You should avoid discussions with current or potential competitors
on topics such as this, whether at work, in social settings, or at trade/
professional association meetings.
Here are some basics to remember:
Offer true and accurate information about our services or products.
Communicate clearly so that our customers understand the terms of our business
relationships, including contract performance criteria, schedules, prices and
responsibilities.
Set pricing for products and services independently, and not in consultation with any
other potential provider of those products or services.
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Avoid discussing or sharing pricing or any other proprietary or confidential information
with individuals who do not work for the company, especially at trade or professional
meetings or events that competitors may attend. If such a discussion begins, and
regardless of the setting, we should excuse ourselves immediately. An unlawful
agreement involving us may end up being implied by our attendance at such
discussions even if we do not participate in them.
Avoid discussing the company’s business relationships with vendors or customers
with anyone uninvolved in those relationships.
Clear all agreements involving exclusive relationships, preferential pricing terms or
commitments not to deal with others through the compliance or legal department.
Coordinate all merger and acquisition, joint venture and teaming arrangement
discussions and agreements through the legal department.
Here are some situations to always avoid:
Agreements with one business or individual that limit the companys ability to seek the
most competitive terms possible with another business or individual.
Formal or informal alliances with health care providers or others that seek to insulate
the company or others from competition.
Any statements, whether written or not, to competitors or others that could be
understood to be an agreement to set prices, collude or engage in some other non-
competitive arrangement.
Making promises that we do not believe that we will be able to keep.
Q: At a meeting of my professional association, some of the
members talked about a plan to divide their sales territories to
reduce competition. I did not agree to participate, but what should
I say if this happens again?
A: Collusion is a serious violation of law. Any time you are in a meeting
with competitors and the discussion turns to topics that could be or are
anticompetitive, you should excuse yourself from the meeting and contact
the legal or compliance department.
24
ADVERTISING AND MARKETING
Advertising, including written marketing materials and oral representations by employees,
agents, or business partners, should always be clear, complete and accurate.
All company advertising must be reviewed and approved by the marketing department or
the appropriate designee. Additionally, there are special rules that apply to certain lines of
business (e.g., Medicare) with which we should be familiar.
Here are some basics to remember:
Do not make misrepresentations or misleading statements to anyone. If we make
specific claims about the company’s benefit plans, products or services, we must have
a good faith basis for those claims.
Plans, products or services should not be marketed in any way that might cause
confusion between our plans, products or services and those of competitors. If we
believe a customer or potential customer may have misunderstood us, promptly
correct any misunderstanding.
We should be alert to any situation where a competitor may attempt to mislead
potential customers and inform management or the legal department of these
situations.
Do not disparage any of the products, services or employees of any competitor.
USE OF
COMPANY
ASSETS
o Company Assets
o Internet, Email and Social Media
26
COMPANY ASSETS
We are responsible for ensuring that company assets are used
appropriately.
Company assets include both tangible and intangible property ranging
from computers, office or medical equipment, Wi-Fi, furniture and
supplies to intellectual property, data, strategies and financial and
other business and customer information. The the, misappropriation
or unauthorized copying, storing, selling, destroying or modifying
company assets is misconduct that may result in disciplinary and/or
legal action.
Here are some basics to remember:
Do not use company assets for personal gain.
Do not transfer any company assets to other people or entities, unless it is required
in the ordinary course of business, and the appropriate safeguards (e.g., contracts)
are in place.
Do not extend credit to any board member or employee (other than assisting with
authorized relocation expenses or emergency disaster relief efforts).
Report incidences of lost, damaged or stolen assets to the human resources,
information technology or security department.
INTERNET, EMAIL AND SOCIAL MEDIA
The company provides information technology resources, including Internet and email, for
business purposes. The company allows professional and limited personal use of information
technology resources, including social media, for occasional, brief activities that do not
interfere with job responsibilities or violate the law or any company policy.
Email and Internet usage is monitored to ensure compliance with policies and standards and
to identify and prevent inappropriate or malicious content. Internet usage and the content
of files and emails are not private. Although limited personal use of the Internet is allowed,
not all Internet sites will be accessible (e.g., sites that conflict with our security policies) and
exceptions are not granted for personal use.
Examples of
intellectual property
include, but are not
limited to, information
security architecture,
application source
code, programs, and
prototypes.
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Monitoring may result in the deletion or quarantining of any email
content and delivery of an email is not guaranteed. Usage is logged,
retained and monitored. Use discretion and good judgment before
using company property for personal use and assume that any
“personal” content is not confidential.
Here are some basics to remember:
Follow all applicable laws, regulations and company policies
when using information technology resources, including the
Internet, the company Wi-Fi network, when using email and
when posting content on social media.
Check with management if unsure about a specific department’s
policy. Information technology resources, including Internet
and email capabilities, are provided at the sole discretion of
management.
Exercise sound judgment when using information technology resources, including
email and the Internet. This also includes publishing or posting content on social media
websites (e.g., Facebook, Linkedin, Twitter, YouTube, Pinterest). Refer to the applicable
social media or email, internet and intranet policies for additional guidance.
Posting personal comments and/or opinions to the Internet, including social
media websites, must not in any way imply that the opinions represent the opinions
of the company.
Transmit confidential and proprietary information securely using approved encryption
capabilities (e.g., secure email, secure file transfer).
Use approved mechanisms when sending protected health information (PHI) and other
restricted confidential and proprietary data to outside entities.
Q: May I access social media (e.g., Twitter, Facebook, Instagram)
from work?
A: Yes. Facebook and some other social media websites are accessible
from your company computer. However, use is at your management’s
discretion and may involve occasional, brief activities and must not
interfere with your job responsibilities. Remember, you must comply with
all applicable company policies.
Remember, we
are responsible for
activity performed
under our login
credentials and
when using the
company Wi-Fi
network. We should
never share our user
ID and password
with anyone.
CONFLICTS OF
INTEREST
o Conflicts of Interest
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CONFLICTS OF INTEREST
A conflict of interest (COI) may arise when personal interest or
personal gain potentially influences or interferes with a business
decision or other employment or professional responsibility.
A COI may also arise as a result of our own outside activities or
financial interests, or as a result of the activities or financial interests
of family members or close personal or business associates.
Business is to be conducted in such a manner so as to avoid even the
appearance of a COI in our business dealings and relationships.
Here are some basics to remember:
Avoid activities and situations that create a COI between personal or outside interests,
including monetary interests, and the business interests of our company.
Disclose conflicts by completing a COI disclosure form when hired, annually and when
your situation changes.
Keep your COI disclosure form updated at all times with new disclosures as changes occur.
Consult with the human resources, compliance or legal department before holding
employment or consulting discussions with any current or former government official
or employee.
Be aware of, and comply with, the laws and regulations governing organizational conflicts
of interest that may arise when dealing with government agencies and programs. For
more information, refer to the Fair Dealing, Competition and Business Ventures and
Dealings with Government Programs and Interactions with the Public sections.
Seek help if there is a doubt about what may arise to a COI as it is impossible to
describe all of the situations that may lead to a COI.
Q: I am a customer service representative and have an
opportunity to take a second job in the admissions department of
a hospital. Can I take the job?
A: In this situation, you will need to check with your immediate manager or
the compliance or legal department before you take any outside position.
There are certain guidelines that should be followed, and you will need to
disclose this on your COI disclosure form.
The very
appearance
of a COI can
create problems
regardless of the
intent.
GIFTS AND
ENTERTAINMENT
o Gis and Entertainment
o Charitable Giving and Community Investment
31
GIFTS AND ENTERTAINMENT
Offering or accepting business gis or entertainment can sometimes create a perception of
an inappropriate relationship or conflict of interest even if the intent is innocent and there is
no influence on our business judgment.
In addition to perception, there are various circumstances in which the offer or acceptance
of a gi, including anything of value, cash, entertainment, gi cards, tickets to events, travel,
or other favorable treatment, is illegal or, at a minimum, creates a conflict of interest.
There are certain situations in which the giving or accepting of gis and entertainment may
be acceptable on an infrequent occasion if it is clear that there is no intent to inappropriately
influence one in connection with a business transaction or decision, and the gi or
entertainment is unsolicited. However, we may not offer or accept any bribe, kickback, or
other valuable consideration in connection with the sale of any of our products or services or
the provision of health care services.
Refer to the applicable gi and entertainment policy for specific guidance on what is or is
not acceptable. Additionally, for general guidelines to follow when dealing with government
employees or officials, refer to the Working with Government Customers section.
Q: I received a small fruit basket from a vendor as a symbol of
appreciation for work done throughout the year. I did not solicit
the gift basket. Can I keep it?
A: Yes. If received in the office, be sure to share the basket with your
department.
Here are some basics to remember:
We may accept gis of nominal value, which includes small gi baskets or flowers.
We may accept reimbursement for, waiver of, or a discount on seminar fees and/
or reasonable related travel and hotel when the waiver, reimbursement or discount
is given in exchange for presenting or speaking at a conference or seminar or
32
participating on a panel or focus group and, provided that, other similarly situated
presenters are also provided with the waiver, reimbursement or discount.
We may accept or provide modest meals and entertainment where the primary
purpose of the meal or entertainment is business-related or related to our duties
with the company, and the expense is reasonable and customary. It should also not
suggest a conflict of interest or improper attempt to influence business decisions,
including procurement activities.
We may not offer gis, meals or entertainment to any government official under any
circumstance. Dealing with government officials requires special attention.
We should seek help if there are any doubts about a particular situation. Contact the
human resources, compliance or legal department.
Here are some situations to always avoid:
Accepting cash or cash equivalents. If you are offered or receive cash or cash
equivalents, either at home, at the office, or a facility, tell your immediate manager
right away. Return the item and inform the sender that our policy does not allow us to
accept cash or cash equivalents.
Offering gis or entertainment to influence any potential customers or any group
administrator or person who has authority over an ERISA (Employee Retirement
Income Security Act of 1974) health plan choice.
Accepting gis from or offering gis to a government agency or public entity. This
includes employees of the state, local government or a public entity, including a
school board or a public hospital.
For more information on general guidelines to follow when dealing with government
employees or officials, refer to the Working with Government Customers section.
33
CHARITABLE GIVING AND
COMMUNITY INVESTMENT
We support qualified charitable organizations with financial and non-financial assistance
(e.g., employee volunteers). To maximize the impact of our resources, corporate social
responsibility activities are to be coordinated. A streamlined, strategic approach to
distributing our charitable resources allows us to help those we serve in a meaningful way.
For guidance on community service activities and organizations that may be supported by
the company, refer to the applicable corporate social responsibility and charitable giving
policies, as applicable.
Here are some basics to remember:
Be sure to forward all inquiries about community investments to the appropriate
corporate social responsibility contact.
Do not make any commitments for community investments without consulting with
the appropriate corporate social responsibility contact.
Follow all relevant company policies and procedures when volunteering as a
representative of the company.
ACCURATE
COMPANY
RECORDS AND
FINANCIAL
INTEGRITY
o Accurate Record Keeping
o Retention of Records
35
ACCURATE RECORD KEEPING
Accurate record keeping is an important aspect of doing business. Certain laws and
regulations require our contracts with government and non-government customers and
our financial reporting and records to accurately reflect our business transactions.
We have a system of internal controls, which includes policies,
procedures and internal and external audits to help ensure that business
transactions have appropriate approvals and are properly recorded.
However, it is your responsibility to ensure the accuracy of data, records
and reports, whether for internal or external purposes. Inaccuracies
or discrepancies must be promptly reported to management or to the
human resources or compliance department.
We are required to retain records for a variety of our regulated activities
and contracts, but it is also a good business practice to retain records in a
consistent, systematic and reliable manner.
All company payments and other transactions must be properly
authorized by management in accordance with company policies
and procedures, and accurately and completely recorded in
our company’s books and records in accordance with generally
accepted accounting principles.
Under no circumstance may we create a false or misleading record or entry in any company
record or report, or submit any false record, data, report or claim to anyone. Such activities
can have serious criminal and/or civil legal consequences and would be considered employee
misconduct, as would creating a record that was false or misleading by the omission of a
material fact or data element. Permanent entries in company records should not be altered
in any way and any corrections to any record must be made in good faith, with supporting
justification, and approved, in advance, by your management.
Accurate record keeping also includes ensuring that all contract and consulting expenses,
travel, timesheets and any other business-related expenses and supporting data are
accurate and complete, including ensuring the proper allocation of costs. Failure to make
an accurate record and submission could result in a violation of our agreement with
business partners and customers, including government agencies, or violate certain laws
and regulations.
Failure to maintain
accurate records could
result in criminal and/
or civil liability, improper
payments, disallowance
of costs, adverse findings
in judicial and quasi-
judicial proceedings,
inaccurate statements
and false claims.
36
Q: I suspect that the financial report my coworker is accountable
for contains discrepancies and may not be an accurate reflection
of our financial records. I have questioned the inaccuracies
before but nothing seemed to change. What should I do?
A: The company must have a financial accounting framework that can
generate reports that are readily verifiable with traceable data. The accuracy
of our company’s financial records and the proper functioning of our internal
accounting controls are vital to the company. Discrepancies or issues
must be reported. If you are comfortable doing so, talk to your immediate
manager about it to make sure you understand the situation. You can also
contact the human resources or compliance department.
Here are some basics to remember:
Disclose and record all corporate transactions. ”Off-the-book” transactions are
not allowed.
Protect and regularly compare all company assets to ensure they are the same as
what is actually on hand. Any variances should be reconciled.
Monitor fraud, waste and abuse by using the controls in place to aid in the
detection, investigation, and prevention of such activities.
Cooperate fully and honestly with internal and external auditors.
Be alert to irregularities in the way payments are made, including large cash
payments and any unusual transactions and report any suspicious activity to
the human resources, compliance or legal department. Our company does not
condone, facilitate or support money laundering.
Report irregularities in accounting, auditing practices or internal controls to the
human resources, compliance or legal departments.
Report any suspected fraud, waste or abuse involving our employees to the human
resources, compliance or legal department.
Report any suspected fraud, waste or abuse involving providers, patients,
subscribers, agents or other persons, who are not our employees to the special
investigation unit or fraud investigation unit.
37
Here are some situations to always avoid:
Placing company funds in a personal or non-corporate account.
Intentionally causing any record to be inaccurate. Examples of prohibited acts include:
o Making records appear as though payments were made to one person when they
were made to another.
o Submitting expenses for reimbursement which do not accurately reflect the true
nature of the expense.
o Falsifying time in the timekeeping system by recording time as worked when you
are not working, or by working “off the clock.
o Changing the recipient on a claim to channel payments to an improper recipient.
o Deleting claims from the computer system without rerouting for reprocessing and
properly documenting the action.
o Creating any other record which does not accurately reflect the true nature of
the transaction.
Fraudulently influencing, coercing, manipulating or misleading any auditor
engaged in auditing our company (e.g., financial statements, government
programs, SOC-1 and SOC-2 audits).
Q: I suspect my co-worker is falsifying his timesheets. What
should I do?
A: Falsification of any company record, financial or otherwise, is
prohibited. The company has programs in place to help employees when
times are difficult. Talk to your immediate manager about this and contact
the human resources, compliance or legal department.
38
RETENTION OF RECORDS
It is good business practice to retain information assets (e.g., data, information, documents
and records) in a consistent, systematic and reliable manner so that they can be retrieved
promptly when required.
Failure to keep records in good order can result in adverse consequences for the company.
All employees who create, receive, use or manage the company’s information assets must
comply with all applicable records management and retention policies.
Q: Do we still have to follow records management rules while
working from home?
A: Yes. Policies related to records management and retention apply to all
information assets, regardless of where they are created or received.
Here are some basics to remember:
All information assets regardless of storage medium or storage location, are subject to a
retention period.
Records may be: (a) paper documents, forms, reports, manuals, correspondence, and files;
(b) computer files, such as spreadsheets, word-processed documents and email messages;
or (c) information in other formats, such as video streams, audiotape, microfilm and
photographs.
Make sure you manage, retain and destroy all company-owned information assets business
records in a manner that supports both ongoing business operations and compliance with
various accounting, audit, customer, legal, regulatory and tax requirements. Refer to the
applicable records management and retention policy for additional guidance.
Follow legal hold notices issued by the legal department. In certain cases, a legal hold notice
is sent out by the legal department suspending retention requirements for certain documents
and records. A legal hold notice requires preservation of certain documents and records
under special circumstances, such as pending or actual litigation, government investigation,
audits or consent decrees and supersedes the requirements of the applicable records
management and retention policy for the duration of the legal hold.
Do not destroy, discard, withhold or alter documents and records pertinent to a legal matter,
governmental audit or investigation. Criminal penalties can result from these actions.
PROTECTING
INFORMATION
AND PROPERTY
o Privacy
o
Confidential, Proprietary and other
Non-public Information
o Employee Data
40
PRIVACY
We have a legal and ethical obligation to safeguard and protect the confidential information
of our customers and patients. As such, we must comply with all applicable privacy laws.
Here are some basics to remember:
Read and comply with the applicable privacy policies and related standard operating
procedures and any contractual obligations that may also apply.
Protect all health, financial and/or employment information. This includes information
such as names, addresses, telephone numbers or any other data that can be used to
identify an individual. Such information may only be accessed, used and/or disclosed
as permitted by federal, state and local privacy laws and/or policies and procedures.
Limit access, use and disclosure of information to the minimum amount of information
necessary to achieve the intended purpose of the access, use or disclosure.
Use de-identified data whenever possible.
Use of Social Security numbers internally or externally is prohibited unless there is an
approved compelling business need.
Report any known or potential breach of privacy or non-permitted use or disclosure of
PHI to the appropriate privacy or compliance contact immediately. This includes any
loss or the of information.
Ensure disclosure of information is only to an authorized individual or entity.
Only use employee, member, and patient information as allowed by law, regulation and
policy.
Check for accuracy of information.
Send all PHI securely using company approved methods.
41
Q: A vendor of the company has requested a list of our members
who are diabetic. This information is necessary for the vendor
to fulfill its contractual obligations. Is it OK for me to provide the
vendor with the requested member information?
A: It depends. PHI should always be protected and not disclosed or shared
without ensuring proper approvals are in place. Contractual agreements
such as a business associate agreement and/or other agreements are
required. In addition, approval through a formal governance process may
be required.
Here are some situations to always avoid:
Sharing information with someone who is not authorized to receive it, both internally
and externally.
Accessing information that is not needed to do our job.
Not using caution when sharing information via email, fax, mail or other distribution
means.
Not protecting information that could result in a non-permitted disclosure, including
inadvertent ones that could arise in social conversations or in business relations with
individuals outside the company.
Not protecting information that could aid others in the commission of fraud, waste,
abuse or misuse of company products or services, or invasion of privacy.
Q: I accidentally sent an email containing PHI to the wrong
person, who is external to the company. Do I need to report this?
A: Yes, improper disclosures of PHI should be reported to the compliance
or privacy department.
42
CONFIDENTIAL, PROPRIETARY AND
OTHER NONPUBLIC INFORMATION
We must respect the sensitive nature of company confidential and proprietary information.
Confidential, proprietary and other non-public information that is obtained about our
company, customers, patients and vendors is oen subject to non-disclosure agreements
or policies and specific privacy laws and regulations. The disclosure or personal use of
such information may also violate trade secrets, securities and procurement laws and
regulations. We are prohibited from using any unlawful or deceptive means to seek or
obtain confidential, trade secret or other non-public information of competitors or regarding
competing products and services.
Here are some basics to remember:
The company is assigned all rights to intellectual property that we may develop or create
during our employment.
We may not disclose or use at any time, either during or subsequent to employment,
any confidential and proprietary information gained during employment, whether or not
developed by us, except as required to perform our duties as an employee of the company.
We must promptly return all company property upon termination, including all manuals,
letters, notes, notebooks, reports and all other confidential and proprietary materials.
Violations by an employee or former employee may result in disciplinary and/or
legal action.
While GuideWell is not a publicly traded company, it does business with vendors
who may be subject to insider trading laws.
Q: I saw an article on the GuideWell intranet that I would like
to share with a family member. Is it OK to give it to them?
A: No. Although confidential and proprietary information can be shared
with company employees, approval is required to share or disclose this
information with individuals or organizations outside of the company.
43
Never share employee
information with other
employees unless there
is a business reason
and it is within their
designated scope of
duties.
EMPLOYEE DATA
The company recognizes the importance of privacy and confidentiality with regard to
employee information. This includes, but is not limited to, demographic information, wage/
salary data, financial/banking information, and claims/medical information.
Generally, disclosure of employee information to third parties outside the company is not
allowed unless:
The employee authorizes the disclosure;
A court orders such disclosure; or
The company is under some other obligation to make the disclosure.
Here are some basics to remember:
Protect employee information from unwarranted exposure by providing only the
minimum amount of information necessary to accomplish the intended task.
Access to or use of any employee information is allowed
only on a documented, need-to-know basis and must only
be used to support the specific business function for which
access was granted.
Follow normal business processes when dealing with personal
insurance-related business and do not request that others in the
business intervene to assist.
When asked to provide employment references, refer the
individual to the company approved verification method (e.g.,
automated employment verification line, dedicated verification
website) or contact the human resources department for
additional guidance.
Here are some situations to always avoid:
Using employee information as test data, for training purposes or to provide examples
or testimonials.
Bypassing normal operating procedures. Any requests to do so should be reported to
the human resources, compliance or legal department.
INFORMATION
SECURITY
o Information Security
45
INFORMATION SECURITY
We protect our technology and information through a combination of policies, standards,
procedures and technology. Ongoing monitoring of information and system access and
use is routinely performed for appropriateness, unauthorized activity, new threats and
opportunities for improvement.
Information assets are secured according to classification level as defined in company
policies. If uncertain about the classification level for any particular use of information,
it is our policy to protect the information at the highest level of classification. Employee
access to protected information is limited based upon the job function of the employee
and the classification of the information requested. We are required to provide access and
authentication credentials prior to accessing protected resources.
Here are some basics to remember:
Correctly identify organizational information as appropriate (e.g., confidential,
proprietary) and in alignment with company policies as well as legal requirements
and business agreements needed to protect it.
Limit sharing and use to those who need to know, and limit access based upon job role.
Obtain appropriate approvals or authorizations or ensure contractual arrangements
are in place before sharing information with anyone outside of the company.
Store information according to its classification. If the classification level is not
determined or is unknown, treat the information as it should be protected at the
highest level of restriction until we know for certain.
Never store confidential and proprietary information on a personal mobile
computing device.
Lock our workstation when away from our desk.
Physically secure your laptop or portable device(s). Use extra care to protect
mobile devices when traveling. Never leave mobile items in an unlocked car.
Report lost, stolen or damaged computing equipment, portable devices or media
immediately to security.
Keep your login credentials secure and never share with others.
46
Choose complex passwords that are not easily guessed.
Email and Internet usage is monitored.
Be alert to cybersecurity defenses and do not fall victim to phishing emails.
Be skeptical of unfamiliar emails or requests for your login credentials.
Q: I received an email that appears to be from our company. It is
asking me to click a link and provide my password. Is it OK for me
to provide this information when asked to do so?
A: No. If you receive an email that appears to be from our company and
asks for your login credentials, this may be a phishing email and should be
reported immediately to the appropriate IT security department.
Dealings with
Government
Programs and
Interactions with
the Public
o Working with Government Customers
o Political Contributions and Lobbying Activities
o Activities Abroad
48
WORKING WITH GOVERNMENT
CUSTOMERS
We conduct business with the U.S. government and various federal,
state and local government entities and agencies. The laws and
regulations that govern those activities are strict and oen complex.
Therefore, we must be aware of and abide by all laws, regulations,
rules and other requirements that govern the conduct of government
programs, contracts and associated transactions.
If unsure about the applicable legal, regulatory or contractual
requirements in a particular situation, seek guidance from the
compliance or legal department. Interacting with government
agencies and officials also requires a continuing commitment to
the highest ethical standards, attention to detail and significant due
diligence in order to protect the company’s reputation and on-going
participation in government markets.
Here are some basics to remember:
Always be accurate and truthful when interacting with government agencies and officials.
Documents and other records provided as well as oral or written representations made to the
government must always be clear, complete and not misleading.
Cooperate fully and honestly with government audits and inquiries.
Never give/receive payments, or anything of value, to or from anyone in exchange for referrals
for services paid under a federal health care program.
Adopt and follow controls and processes that ensure the accuracy of data and
representations communicated to the government and/or used in connection with
government contracts and/or government programs.
Ensure consultant, vendor and supplier adherence to government requirements and
company policies and contract terms.
Ensure that charges to government contracts and the use of appropriated funds are accurate
and authorized, including ensuring that work time is accurately recorded and unallowable
expenses are excluded.
Remember that
a violation of any
law or regulation
can result in
disciplinary action
up to and including
termination of
employment.
49
Promptly report to the compliance or legal department activity that is believed to be unlawful,
could result in a false claim, or could result in an overpayment by the government to us or in
the retention of funds that are owed to the government. Conduct appropriate due diligence on
prospective suppliers and vendors.
Never accept gis from or offer gis to a government agency or public entity. This includes
employees of the federal, state or local government or a public entity, including a school board
or a public hospital.
Never make any form of payment, promises of payment, or give anything of value to employees
or representatives of any government, company, or public or international organization for the
purpose of wrongfully obtaining, retaining or directing business. Bribes, kickbacks, or other
valuable considerations are prohibited under any circumstance.
Violation of the laws and regulations regarding gis to government employees can result in
serious criminal and/or civil legal consequences.
Here are situations to always avoid:
Deviating from contract requirements without proper written approval from an authorized
government official.
Offering, promising, or giving a gi, cash, or anything of value to a government employee
or official.
Requesting or accepting gis, cash, or anything of value from a government employee
or official.
Engaging in employment discussions with a government official who has decision- making or
procurement responsibility for contracts with the government. Because there are significant
restrictions regarding employment discussions with current and former government
employees and officials, consult with the compliance or legal department prior to engaging in
any such discussions.
Accepting or seeking to obtain non-public source selection or competitive information about
government procurement or a competitor’s bid or proposal.
Hiring or contracting with individuals or entities that are excluded from federal procurement
and non-procurement programs for performance under any government contract or program,
including the Federal Employees Health Benefits Program (FEHBP), Medicare and Medicaid.
50
Q: The company is thinking about how to create new provider
arrangements that give incentives to providers for better
managing the outcomes of our members and increasing
their patient base. Is it OK for me to negotiate as part of the
arrangement that our company compensates the provider group
for an increase in our company’s membership?
A: No. An arrangement that offers payment in return for referrals of patients
may be prohibited. Check with the compliance or legal department for
guidance on how to proceed with this proposed arrangement.
Q: We are seeking to expand our government business segment.
Several government officials will be in town and have offered to
meet with us for dinner. To thank them for their time, we think it
would be a nice gesture to pay for their dinner. Is this OK?
A: No. Offering anything of value, including meals, to a government
employee or official is not allowed.
POLITICAL CONTRIBUTIONS AND
LOBBYING ACTIVITIES
We are encouraged to vote and be active in the political process. While doing so, it is
important to know that the political process is highly regulated and there are laws that
restrict individual and company political participation.
The GuideWell Political Action Committee (GPAC), our non-partisan political action
committee, is one way that eligible employees may voluntarily participate in the
political process. Political contributions made by GPAC are funded entirely by voluntary
contributions from eligible employees. Participation is completely voluntary at the discretion
of eligible employees.
Lobbying is described as a person making contact with a public official or politician
regarding legislation, rules, regulations, programs and contracts. It does not include routine
contacts made in the course of normal government business like the administration of a
government contract (including submission of a proposal), responding to a government
request (including requests for comments on rulemaking), responding to legal process, or
filing required reports.
51
Here are some basics to remember:
Be aware of laws, restrictions and requirements regarding political activities and
contributions. Due diligence in keeping track of lobbying activities and contributions is
required.
Reimbursement is not allowed for personal political contributions,
including contributions to political action committees.
When engaging in political activities, we may do so in our
individual capacity, and not as a company representative.
Do not work on political campaigns during work hours.
Do not use company assets (e.g., telephones, copy machines,
email, fax machines) as part of a campaign effort, including
fundraising.
Seek guidance from the applicable government relations
department before agreeing to do anything that could be construed as involving the
company in any political activity.
Here are some situations to always avoid:
Soliciting political contributions on company property is not allowed. (Our GPAC may
solicit eligible employees on company property during work time.)
Distribution of literature on company property or use of company assets for political
purposes is not permitted.
Q: I am a volunteer for a political candidate. Is this OK?
A: Yes, as long as your activities are done on your own time, at your own
expense, and without the use of company assets.
Lobbying disclosure
laws require the
reporting of contacts
and expenses and
include activities
beyond promoting or
opposing legislation.
52
ACTIVITIES ABROAD
For those employees involved in international activities and transactions, there are
additional rules to follow. It is of critical importance that employees understand it is a
criminal violation of U.S. law to pay or promise to pay or give cash or anything of value to
a foreign official in order to obtain or retain business or receive favorable treatment. This
applies to our employees and our business partners working overseas on our behalf.
Certain programs, products and accounts do not permit the offshoring of services to be
performed or may require prior approval for it to occur. Offshoring refers to our company’s
use of a vendor that provides all or some of the services for us outside the borders of the
United States. Know the requirements of the programs, products and accounts you are
working on. Check with the compliance or legal department immediately if you become
aware of offshore activities involving our State Group, Federal Employee Program,
Medicare, or Medicaid business.
LEGAL AND
REGULATORY
REQUIREMENTS
o Legal and Regulatory Requirements
54
LEGAL AND REGULATORY
REQUIREMENTS
We are subject to many federal, state and, in some cases, even local laws and regulations
that apply to our business. Although not inclusive and all are not mentioned in the Code
of Conduct, the following are some of the laws with which we should become familiar. As
with any law or regulation, if you question whether a particular law or regulation applies to
our company or have concerns that we are not fully complying with a law or regulation, you
should consult with the compliance or legal department.
OUR ENVIRONMENT
Age Discrimination in Employment Act
The Age Discrimination in Employment Act prohibits discrimination on the basis of age
in hiring, promotion, discharge or other privileges of employment by any applicant and
employee 40 years of age or older.
Americans with Disabilities Act of 1990
The Americans with Disabilities Act prohibits discrimination on the basis of disability
in employment, governmental activities, public accommodations, transportation and
communications.
Civil Rights Act of 1964 (Title VII)
Title VII of the Civil Rights Act prohibits discrimination on the basis of race, color, religion,
sex or national origin. Title VII also prohibits discrimination against an individual because
of his or her association with another individual of a particular race, color, religion, sex or
national origin.
Fair Labor Standards Act of 1938
The Fair Labor Standards Act of 1938 mandates a basic minimum wage and overtime
pay for most private and public employers. It also prohibits the use of workers under the
age of 16 in most jobs and the use of workers under the age of 18 in those occupations
deemed dangerous.
55
Executive Order 13627- Strengthening Protections Against Trafficking in
Persons in Federal Contracts
The Executive Order requires federal contractors to adopt and enforce a zero-tolerance
policy regarding trafficking in persons, which includes prohibitions in engaging in severe
forms of trafficking in persons, procuring commercial sex acts, or the use of forced labor in
the performance of the contract.
DEALING WITH THE MARKETPLACE AND
BUSINESS PARTNERS
Antitrust Laws
Federal and state antitrust laws prohibit business practices that unfairly deprive consumers
of the benefits of competition. Without competition, consumers may pay higher prices for
goods and services.
Health Insurance Portability and Accountability Act of 1996 (HIPAA)
HIPAA is a federal law that principally reformed the group health insurance market. HIPAA
creates greater access to health care insurance, promotes standardization and efficiency in
the health care industry, protects the privacy of health care information and sets standards
for the security of electronic health care information.
DEALING WITH GOVERNMENT PROGRAMS AND
INTERACTIONS WITH THE PUBLIC
Anti-Kickback Statute
The Anti-Kickback Act prohibits knowingly and willfully soliciting, receiving, offering or
paying remuneration, including any kickback, bribe, rebate, or anything of value, for referrals
for services that are paid, in whole or in part, under a federal health care program or is
provided to any federal contractor or subcontractor for the purpose of improperly obtaining
or rewarding favorable treatment in connection with a federal contract or subcontract.
56
Bribery and Gratuities
Federal law makes it illegal to directly or indirectly offer or promise anything of value to
a public official with the intent to influence an official act (bribery) or to offer or promise
anything of value to a public official “for or because of” an official act (illegal gratuity).
No corrupt intent is required in order to be considered an illegal gratuity and the statute
prohibits gratuities for past and future official acts.
Excluded Parties
As a general rule, federal contractors and federal health program participants are prohibited
from entering into contracts with and making payments to parties suspended or debarred
from procurement and non-procurement programs and parties excluded from participation
in federal health care programs. This includes for items or services furnished, ordered or
prescribed by an excluded individual or entity.
Federal and State False Claims Acts
Federal and state false claims acts prohibit the knowing submission of a false claim or causing
another to submit a false claim payable under a federal or state program. This includes
knowingly submitting inaccurate data under a federal program. In addition, the failure to return
any overpayment of government funds may also be a false claim.
Foreign Corrupt Practices Act
The Foreign Corrupt Practices Act prohibits certain classes of persons and entities from,
directly or indirectly, paying or offering, bribes, kickbacks, or other payments of money
or anything of value to anyone, including officials, employees, or representatives of any
government, company, or public or international organization, or to any other third party, for
the purpose of wrongfully obtaining, retaining or directing business.
The Stark Law (Physician Self-Referral Law)
The Stark Statute, otherwise known as the Physician Self-Referral Law, prohibits a physician
from making a referral for certain designated health services to an entity in which the
physician (or a member of his or her family) has an ownership or investment interest or with
which he or she has a compensation arrangement.
57
OTHER
Affordable Care Act
The Affordable Care Act includes many reforms that have overhauled the U.S. healthcare
system, including the establishment of health insurance exchanges, the elimination of pre-
existing condition exclusions and lifetime maximums, the requirement that plans include
certain essential health benefits, and the availability of cost sharing subsidies and premium
tax credits, among numerous other provisions.
Section 1557 of the Affordable Care Act
Section 1557 prohibits discrimination on the basis of race, color, national origin, sex,
age, or disability in certain health programs and activities.
Telephone Consumer Protection Act
The Telephone Consumer Protection Act (TCPA) is a federal law that restricts use of an
automated telephone dialing system for certain types of telemarketing activities. TCPA
implemented the national Do-Not-Call list in 2003.
FLORIDA BLUE
Report a
compliance or
ethics matter
Immediate manager, as applicable
Helpline: 1-800-477-3736 ext. 56300
File an online report: www.compass.ethicspoint.com
QR Code:
Chief Integrity and Compliance Officer: (904) 905-5068
Director, Business Ethics: (904) 905-4264
Human Resources (Employee Relations): (904) 905-4994
Legal Aairs: (904) 905-8720
RESOURCES
We are not expected to have the answer to every compliance or ethics question, but we are
expected to know when to ask for help and where to go for help. Below are several resources
available to assist us:
58
Privacy Privacy Helpline: 1-888-574-2583
Security
Non-emergency incident: (904) 905-2009
File an online report: https://floridablue.omnigo.one
Email: securitycommandcenter@bcbsfl.com
QR Code:
Special
Investigation Unit
Telephone: (800) 678-8355
Fax: (904) 905-5925
Email: specinvestunit@floridablue.com
Complete a Fraud and Abuse Report at: floridablue.com or the
Intranet at: http://cag.bcbsfl.com/sites/beic/SIU/default.aspx
Mail:
Florida Blue, Special Investigation Unit
P.O. Box 44193
Jacksonville, Fl 32231-4193
Company Policies
http://cpol.bcbsfl.com/Pages/Home.aspx
HR Policies
http://hr.bcbsfl.com/Pages/HRPolicyView.aspx
DIAGNOSTIC CLINIC MEDICAL GROUP DCMG
Report a
compliance or
ethics matter
Immediate manager, as applicable
Helpline: (800) 477-3736 ext. 56300
File an online report: www.compass.ethicspoint.com
DCMG Compliance: (727) 581-8767 ext. 2026 or ext. 2061
Privacy DCMG Privacy Officer: (727) 585-8767 ext. 2026
59
POPHEALTHCARE PHC
Report a
compliance or
ethics matter
Immediate manager, as applicable
PHC Compliance Hotline: (855) 574-1154
File an online report: www.pophealthcare.ethicspoint.com
Compliance: compliance@pophealthcare.com
Human Resources: hr@pophealthcare.com
WEBTPA/COMMUNITAS
Report a
compliance or
ethics matter
Immediate manager, as applicable
WebTPA Compliance Line: (800) 371-2919
Communitas Compliance Line: (800) 371-2919
File an online report:
www.webtpa.com/compliance-and-ethics
Director of Compliance: (469) 417-1894
Director of Human Resources: (469) 417-1846
GuideWell Mutual Holding Corporation
022223